engineers, founders and managers close to the ball forward incrementally but in a way the projects over the different stages of their that considers and incorporates the probable product life cycles, we are constructing what realities of life two or more stages ahead. Those we call the "Hyper-Evolutionary" model of innovators that can maintain this balance get advanced materials innovation. This model to the finish line ahead of the others; those that shows that the most successful advanced can't fall by the wayside. materials innovations followed the contours We will discuss our results and the hyper- of their PLCs in a continuous, cumulative evolutionary model in our upcoming book: manner from initial research to acceptance Sanford Moskowitz and Chris Erickson (2020) into mainstream markets. Like a snowball Managing Technology from Laboratory to going downhill, the project gains momentum Marketplace - Cheating the Valley of Death as it proceeds from one stage to the next, each (Springer International). In doing so we will stage learning from and adding to the results investigate how our model intersects with of the stage that preceded it. But the real major advanced materials developments (such winners in the advanced materials race must as NIST's Materials Genome Initiative) and do this at a greatly accelerated clip. They do the implication of our model for the future this by carefully balancing the tactical (short- of advanced materials innovation in the 21st range) and the strategic (long-range): moving century. ELEVATING THE TOOLING GAME Tooling and mold makers count on General Plastics for superiorquality LAST-A-FOAM® machinable foam, polyurethane molds, and pattern-to-tool capabilities. - Supports up to 480°F (249°C) - Continuous use up to 400°F (204°C) - Low, repeatable CTE - Fully cured, no outgassing - Fast cool-down rate Accurate tooling produced in less time and cost over other tooling methods. Where Great Ideas Take Shape GENERALPLASTICS.COM w w w. s a m p e . o r g J U LY/AU G U S T 2 0 1 9 | SAMPE JOURNAL | 9http://www.GENERALPLASTICS.COM http://www.sampe.org