California Official Visitor's Guide 2023 - 25
jessica
alba
CARLOS ERIC LOPEZ
MOVIE STAR,
TV STAR,
i
ENTREPRENEUR,
ADVOCATE...
THE TITLES
SEEM
TO STACK
UP FOR
t's time for Jessica Alba's son to take
a nap. At home in Los Angeles, she
was in the middle of telling her origin
story. How, at age 11, she won an
acting contest in Beverly Hills. The victory
gained her free acting lessons, an agent,
and eventually worldwide fame. But right
now, she's not Jessica Alba the instantly
recognizable actress with a career box
office that tops $1 billion. She's not Jessica
Alba the entrepreneur, with a publicly
traded company. Nor is she the influencer
with a 48-million-strong social media
footprint. She is simply, mommy. As in,
" Mommy, I don't want to. "
" When you wake up, I'll be here and
we can play, " she coos to her four-year-old
son Hayes. Once he's out of earshot, she
whispers: " Now, if only I could have a nap. "
She's earned one. Alba, now 41, rose
through the Hollywood ranks quickly and
became a household name before turning
20. As her acting career blossomed, she
graduated to increasingly high-profile
projects, she got married, she started a
family, and in what amounts to a hard left
turn, she launched a consumer products
company in 2012 that changed everything.
It surprised her, too. " For a while, I was
the face of other people's businesses, " Alba
remembers, referencing her days in the
early 2000s fronting Revlon or coconut
water. But Alba's The Honest Company
is something else-an intensely personal
venture and a true passion project. The
company's backstory is the stuff of legend:
In 2008 Alba broke out in a rash from baby
detergent while washing onesies for her
first child, Honor. Having suffered from
allergies as a child, she began looking for
more natural-and safer-options for her
family. An idea sprung forth. She spent
a few years building her business plan,
honing her pitch, finding the right partners,
and looking for seed money. After many
rounds of rejection, she assembled a team
of investors and partners and put her
VISITCALIFORNIA.COM | 25
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California Official Visitor's Guide 2023
Table of Contents for the Digital Edition of California Official Visitor's Guide 2023
Contents
California Official Visitor's Guide 2023 - Intro
California Official Visitor's Guide 2023 - Cover1
California Official Visitor's Guide 2023 - Cover2
California Official Visitor's Guide 2023 - Contents
California Official Visitor's Guide 2023 - 2
California Official Visitor's Guide 2023 - 3
California Official Visitor's Guide 2023 - 4
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California Official Visitor's Guide 2023 - Cover3
California Official Visitor's Guide 2023 - Cover4
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