Training Industry Magazine - Winter 2014 - (Page 53)
BEHAVIOR ∆ CHANGE
THE L E A R N I N G S H I F T:
FROM E V E N T TO P R O C E S S
- ANNE DRANITSARIS, PH.D. AND HEATHER DRANITSARIS-HILLIARD
Organizations are compelled to look to
new training methodologies when current
approaches are failing to meet their
objectives or when looking to make training
more efficient and cost effective. And, while
advances in technology have led to a greater
use of self-directed or self-paced training,
the way people learn, change behavior
and incorporate new learnings into job
performance remains the same.
Training Industry estimates that U.S.
employers spend about $135 billion each
year on employee training. And, despite
employees having training in record
numbers, this report indicates that the
billions of dollars spent on training, does
not always improve workplace performance.
Oftentimes, the skills taught do not transfer
to the actual job, and employee behavior
does not change. When employees fail
to apply what they were meant to learn,
organizational leaders seek new types of
training rather than exploring what isn't
working with current methodologies.
LEARNING PROCESS VS. TRAINING EVENT
Our research shows that those responsible
for staff training typically spend more time
selecting appropriate training content than
thinking about the learning process in its
entirety. It is a common misunderstanding
that training content itself is most important;
therefore, training approaches tend to focus
on skills and behavior instead of what drives
behavior and what employees need and feel
during the learning process. The underlying
belief seems to be that learning is solely a
cognitive activity and not an ongoing process
that is greatly influenced by the employee's
emotions and personality. Trainers end up
creating training events versus a learning
process that engages employees, creates
behavior change and increases receptivity
to learning.
Integrating training with the organization's
performance management process is
rapidly gaining in popularity because it sets
employees up to change their behavior in
the context of their work. It also uses the
important relationship between manager
and employee to facilitate learning and
behavioral change. This shifts the training
approach from an event to a process. As
learning, behavioral change and employee
engagement are fueled by emotions, the
role of the manager is critical to a positive
outcome. In this type of learning process,
the manager considers the employee's
personality, emotional needs and learning
style in order for performance to improve.
Using knowledge based on recent
breakthroughs in the biology of relational
learning, this approach incorporates what
needs to happen physiologically during the
learning process so programs are developed
that enhance retention of training content
and engage employees emotionally.
INTEGRATING TRAINING INTO THE
ORGANIZATIONAL CONTEXT
When training is linked to an organization's
performance management process, it
allows managers to understand and address
the emotional needs of their employees.
Considering what people need in order to
TRAINING INDUSTRY MAGAZINE - WINTER2014 I WWW.TRAININGINDUSTRY.COM/MAGAZINE
feel competent, supported and valued as
people, enables managers to better relate
to and lead employees - and to better
understand their own work-related behaviors
and emotions as well.
IT IS TIME FOR US TO
RETHINK OUR TRAINING
APPROACH.
At the end of the day, training is a very
personal activity. A relational, performancebased approach to training allows employees
to engage in the experience of learning. This
approach is not something that is done to
employees or something they have to do.
Training processes are instead cognitive,
relational and emotional experiences that
make work-life exciting, energizing and
stimulating to everyone involved.
Relational learning processes literally change
the brain. Scientists are now able to "see"
what goes on inside the brain when people
are engaged in learning. This means it is time
for us to rethink our training approach from
events to processes and take a fresh look at
what is actually required for this change to
occur.
Anne Dranitsaris, Ph.D., & Heather DranitsarisHilliard are leading experts in personality and
behavioral change. They are the creators of
the Striving Styles® Personality System, and
authors of "Who Are You Meant To Be?" Email
Anne and Heather.
53
http://www.trainingindustry.com
Table of Contents for the Digital Edition of Training Industry Magazine - Winter 2014
Tracking Trends
Table of Contents
Guest Editor: Meeting Today's Learning Consumers Where They Are
Facilitating Change
How Smart Leaders Squash Employee Entitlement
The Reskilling of Design
Responsive Design and Learning Solutions
Women, Leadership and Emotional Intelligence
Key Trends for 2014: Shifting to Business-Centric Learning
The Promise of Badges for Learning and Development
The Business Leader's Bottom Line: Aligning Learning with Organizational Needs
Raising the Bar: The Impact of Sales Training on Effective Customer Engagement
The Language of Measurement: When to Assess, Evalutate and Test
Casebook: Combined Insurance: Ensuring Efficient Sales Training via Mobile Learning
The Challenge of Workplace Re-entry After Training
The Learning Shift: From Event to Process
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