Training Industry Magazine - Fall 2015 - (Page 54)
MEASURING
THE ROI OF
SOCIAL MEDIA
WITHIN YOUR
ORGANIZATION
A few months ago, around 1:00 a.m., I
walked into my bedroom, flipped the light
switch and stopped in my tracks. I couldn't
see anything; there was total darkness. My
ceiling light had died.
The next morning, after some examination,
I realized I would need help fixing it, and I
decided to look to social media for help.
I sat down at my computer, typed in a
search for "how to fix a ceiling fan and light
fixture" and started clicking around. Within
minutes, I determined the part I needed
and then found a blog and discussion
forum about that part. I typed in an
additional question for this community,
pressed "send" and launched the question
into cyberspace.
MOST
LEARNING
SCENARIOS
AREN'T BLACK
AND WHITE.
When I returned from the store with
my new part, I found four forum posts
addressing my question. One connected
me to a how-to video demonstrating the
process step by step. I climbed my stool to
start working and pressed "play." One hour
later, I was finished.
MAKING YOUR BUSINESS CASE
While I always appreciated the potential
value of social media's knowledge sharing
54
- PAU L L E ONE , Ph .D.
MEASURING IMPACT
solutions as on-the-job training tools,
it wasn't until I started playing out specific
scenarios (like the one described above)
that I began to fully grasp the potential
return on investment of using them in
the workplace.
What if I'd had to find, register, wait
and pay for an instructor-led course
on installing electrical fixtures? What if
when I finally sat down to take it, I had to
hear hours of lecture until we got to the
module about relay switches? What if
my facilitator were an expert in older
models, but knew little of the newer, more
sophisticated replacements?
What would be the cost and time wasted if
I had used just this one source of learning
and received outdated information?
When we consider a scenario like this
one, it's easy to see a clear benefit for
choosing social media and instant
collaboration tools over traditional
training alternatives. In these situations,
it makes sense to connect with experts as
quickly as possible.
Admittedly, most learning scenarios aren't
as black and white as changing a light
fixture, but think about how different all
Table of Contents for the Digital Edition of Training Industry Magazine - Fall 2015
Delivery: Is This Where Technology Changes the Game?
Table of Contents
Guest Editor: The Pendulums Swing
Access Trumps Knowledge: Changes for Training Delivery
Hardwired to Learn
Using a Blended Approach When Crafting a Training Delivery Strategy
Planning, Developing and Implementing Serious Games
Let's Get Serious about Live, Instructor-led Training
Just What Employees Ordered: Personalized Adaptive Learning
Training with Pictures, Not Bullet Points
Anti-Social Learning?
Using Microlearning and Information Design to Elevate Soft Skills Training
How Improvisation Can Drive Employee Engagement
Accelerating Expertise with Simulations
Technology and Trends Driving the China Training Market
Helping Buyers of Training Services Become More Savvy
Are Bad Communication Habits Holding You Back?
Measuring the ROI of Social Media within Your Organization
Closing Deals
Company News
What's Online
Training Talk
Training Industry Magazine - Fall 2015
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