Training Industry Magazine - Winter 2015 - (Page 46)
CASEBOOK
BOY SCOUTS
OF AMERICA
R E I M AG I N I N G T H E L E A R N I N G E X P E R I E N C E
BY MICHELLE EGGLESTON
Organizations must evolve or risk being left
behind in today's rapidly changing business
world. Technology has transformed business
as usual and to meet the needs of the current
generation, it's time organizations reimagine
their tried-and-true training programs and
step into the digital age.
The Boy Scouts of America (BSA) is one of the
nation's largest and most prominent valuesbased youth development organizations.
The BSA provides approximately 2.6 million
youth members, between the ages of seven
and 21, with a program that builds character
and develops social responsibility.
For more than a century, the Boy Scouts of
America has helped develop future leaders
by combining educational activities and
lifelong values with fun. The BSA believes
that helping youth is a key to building a more
conscientious, responsible and productive
society.
Transforming training practices to meet the
needs of the current generation is a primary
business objective for all organizations.
With the emergence of technology, the BSA
realized it's time to meet its members where
they are - online.
Currently, all learning materials, including
merit badge handbooks, den leader
guidebooks and youth program manuals, are
only available in print format. Transitioning
its tried-and-true print materials into a
46
digital format is essential for the BSA to
maintain relevance in the 21st century.
To help with this transition, the Boy Scouts
of America partnered with Pearson, a
leading learning company, to embark
on a seven-year journey to redesign its
educational programs for a digital world.
Pearson has positioned Diana Childress,
Vice President and Managing Director of
Strategic Partnerships, in the Boy Scouts
of America's national office in Dallas, TX to
work alongside program developers and
help manage the initiative.
"The Boy Scouts of America and Pearson are
strategic partners in delivering life-changing
experiences that youth and families can't get
anywhere else," Childress said. "This is about
transformation of the Boy Scouts of America.
It's a classic case of change management.
The 100-year-old organization has impacted
the lives of millions of kids and families, but
realizes the need to move into the digital
age. The BSA recognized it needed to change
in order to continue its delivery of a worldclass program and to meet families where
they are."
DEFINING GOALS
The possibilities are essentially endless when
embarking on an organization-wide change
initiative. The Boy Scouts of America is an
achievement-focused organization, so the
goals of this initiative would be no different.
Table of Contents for the Digital Edition of Training Industry Magazine - Winter 2015
Tracking Trends
Table of Contents
Guest Editor: Training Trends across the Spectrum
From Training to Continuous Learning in the Workplace
Integrating Accommodations for Learning Disabilities into Training
Emerging Learning Technology Trends
The Business Potential of Cloud-based Learning
A New Role for Instructional Design
Social Motivation: The Key to Adult Learning ROI
Key Trends for 2015: Transforming the Training Function
Bite-sized Learning Turns Less into More
How C-level Executives View Corporate Training
Learning Content Modernization: Why, What and How
Casebook: Boy Scouts of America: Reimagining the Learning Experience
Communities of Practice: The Future of Workplace Learning
VUCU Leadership in Today's Muligenerational Workplace
It's All About Climate Change
Closing Deals
Company News
What's Online
Training Talk
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