Training Industry Magazine - November/December 2019 - 50
CASEBOOK
ENGAGE EMPLOYEES IN DEVELOPMENT,
AND LEAVE THEM WANTING MORE
BY MICHAEL POLL
ASSUMPTIONS VERSUS REALITY
Assumption: Employees go to your
offerings first for their learning.
Reality: Most employees turn to Google,
YouTube or other channels before
turning to internal company solutions.
Assumption: Employees want what your
learning function is offering.
Reality: They may want it but not even
know it exists.
Assumption: Employees trust your
learning team and the content you
provide.
Reality: Most employees are turned off
by the corporate learning function, and
your brand may not be not as strong as
you think.
You likely have a good learning team
with good intentions. Perhaps you've
won some awards or experienced
some buzz about a recent initiative
or framework. The reality is, however,
that most employees don't care about
your intentions - and it shows in
low engagement scores, slow talent
acceleration and lack of individual
contributor retention.
What really matters is the perspective
of your employees - not your learning
function. Are they showing up for learning
events? Are they fully engaged in their
development? Do they understand that
individual development leads to improved
performance and greater rewards for the
| 50
individual, the team, the company, the
shareholder and the customer?
OUR COMPANY, OUR CHALLENGE
AND OUR GOAL
AbbVie is a biopharmaceutical company
delivering a consistent stream of
innovative medicines that solve critical
health issues and have a major impact
on people's lives. Approximately
30,000 employees around the world
deliver transformational medicines
and therapies that offer significant
patient benefits.
WHAT REALLY MATTERS IS
THE PERSPECTIVE OF YOUR
EMPLOYEES - NOT YOUR
LEARNING FUNCTION.
At AbbVie, we faced the common
L&D challenges described earlier.
However, using creativity, technology
and innovation, we created an
employee development juggernaut.
Events regularly sell out. Employees
take to social media to talk about their
personal development, and employee
engagement scores have increased.
Almost two-thirds of global employees
participate, and nearly 65% of senior
leaders are involved in teaching; C-suite
leaders publicly and actively participate.
The solution includes webinars
delivered by content experts, a 24hour radio program, multiple in-person
events, functional viewing parties, a
TED-like event and a go-to online portal
with resources for development.
These changes all started because
we wanted to drive culture, improve
engagement
and
encourage
development. From this goal, a unique
program called Learn.Develop.Perform
(LDP) was born on a shoestring
budget. You can do the same with a
similar approach, tailored to match the
needs and culture of your company
and employees.
In 2017, we set out to develop a weeklong event with the following objectives:
* Create
and
identifiable brand.
launch
an
* Host over 20 live, globally broadcasted
webinars with expert content.
* Encourage live events and meet-ups.
* Feature nearly 80 leaders and their
development stories on LDP Radio.
* Build a microsite to serve as the hub
of all things LDP.
Training Industry Magazine - November/December 2019
Table of Contents for the Digital Edition of Training Industry Magazine - November/December 2019
Preparing for the Future of L&D
Table of Contents
Do You Have this Key Leadership Skill?
How Learning Leaders Can Implement Brain-based Trends, Strategies and Solutions to Transform Corporate L&D
Cliché or Clarity? 3 Expressions That Can Enhance Your Learning Efforts
Leadership Trends for L&D to Consider
Building a Workforce for the Future
The Engagement Continuum
Design Thinking: Creating Authentically Learner-Centric Solutions
Trends 2020: The Broadening Role of L&D
The Future of Learning is Experiential
Clinging to 20th-century Learning Architecture Inhibits Your Ability to Deliver a 21st-century Learning Experience
Choosing Talent Over Tech
Go Grow Them: Using Crowdsourcing to Spur Employee Development
AbbVie: Engage Employees in Development, And Leave Them Wanting More
The Adaptation of Cross-Cultural Competence
How Technology is Shaping the Future of Workplace Learning
Using Technology to Support the Learner and Learning Professional Experience
Company News
Training Industry Magazine - November/December 2019 - Cover1
Training Industry Magazine - November/December 2019 - 2
Training Industry Magazine - November/December 2019 - Preparing for the Future of L&D
Training Industry Magazine - November/December 2019 - 4
Training Industry Magazine - November/December 2019 - Table of Contents
Training Industry Magazine - November/December 2019 - 6
Training Industry Magazine - November/December 2019 - 7
Training Industry Magazine - November/December 2019 - 8
Training Industry Magazine - November/December 2019 - Do You Have this Key Leadership Skill?
Training Industry Magazine - November/December 2019 - 10
Training Industry Magazine - November/December 2019 - How Learning Leaders Can Implement Brain-based Trends, Strategies and Solutions to Transform Corporate L&D
Training Industry Magazine - November/December 2019 - 12
Training Industry Magazine - November/December 2019 - Cliché or Clarity? 3 Expressions That Can Enhance Your Learning Efforts
Training Industry Magazine - November/December 2019 - 14
Training Industry Magazine - November/December 2019 - Leadership Trends for L&D to Consider
Training Industry Magazine - November/December 2019 - Building a Workforce for the Future
Training Industry Magazine - November/December 2019 - 17
Training Industry Magazine - November/December 2019 - 18
Training Industry Magazine - November/December 2019 - 19
Training Industry Magazine - November/December 2019 - 20
Training Industry Magazine - November/December 2019 - The Engagement Continuum
Training Industry Magazine - November/December 2019 - 22
Training Industry Magazine - November/December 2019 - 23
Training Industry Magazine - November/December 2019 - Design Thinking: Creating Authentically Learner-Centric Solutions
Training Industry Magazine - November/December 2019 - 25
Training Industry Magazine - November/December 2019 - 26
Training Industry Magazine - November/December 2019 - 27
Training Industry Magazine - November/December 2019 - Trends 2020: The Broadening Role of L&D
Training Industry Magazine - November/December 2019 - 29
Training Industry Magazine - November/December 2019 - 30
Training Industry Magazine - November/December 2019 - 31
Training Industry Magazine - November/December 2019 - 32
Training Industry Magazine - November/December 2019 - 33
Training Industry Magazine - November/December 2019 - The Future of Learning is Experiential
Training Industry Magazine - November/December 2019 - 35
Training Industry Magazine - November/December 2019 - 36
Training Industry Magazine - November/December 2019 - 37
Training Industry Magazine - November/December 2019 - Clinging to 20th-century Learning Architecture Inhibits Your Ability to Deliver a 21st-century Learning Experience
Training Industry Magazine - November/December 2019 - 39
Training Industry Magazine - November/December 2019 - 40
Training Industry Magazine - November/December 2019 - 41
Training Industry Magazine - November/December 2019 - Choosing Talent Over Tech
Training Industry Magazine - November/December 2019 - 43
Training Industry Magazine - November/December 2019 - 44
Training Industry Magazine - November/December 2019 - 45
Training Industry Magazine - November/December 2019 - Go Grow Them: Using Crowdsourcing to Spur Employee Development
Training Industry Magazine - November/December 2019 - 47
Training Industry Magazine - November/December 2019 - 48
Training Industry Magazine - November/December 2019 - 49
Training Industry Magazine - November/December 2019 - AbbVie: Engage Employees in Development, And Leave Them Wanting More
Training Industry Magazine - November/December 2019 - 51
Training Industry Magazine - November/December 2019 - The Adaptation of Cross-Cultural Competence
Training Industry Magazine - November/December 2019 - 53
Training Industry Magazine - November/December 2019 - 54
Training Industry Magazine - November/December 2019 - 55
Training Industry Magazine - November/December 2019 - 56
Training Industry Magazine - November/December 2019 - How Technology is Shaping the Future of Workplace Learning
Training Industry Magazine - November/December 2019 - Using Technology to Support the Learner and Learning Professional Experience
Training Industry Magazine - November/December 2019 - Company News
Training Industry Magazine - November/December 2019 - Cover4
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