Training Industry Magazine - January/February 2020 - 45

six months, these employees had
access to computers equipped with
a personalized language learning
platform while working on the
production floor. Informed by Chobani
materials and everyday workplace
conversations, the online and mobile
training resulted in higher proficiency,
a more positive company culture,
salary increases and, for one of the
participants, a promotion.

At the beginning of the program, 61% of
the group were at beginner and highbeginner proficiency levels. After eight
months, 57% of the learners had already
reached low-intermediate proficiency.
Learners rated their satisfaction with
the program at 4.5 on a five-point scale.
Now, Campari is expanding the program
across the company.

This self-paced, adaptive platform
delivered 50,000 hours of content
in addition to providing live, certified
instructors available 24/7 and a
sophisticated reporting tool to monitor
progress and return on investment
(ROI). Nearly 90% of Grundfos learners
improved their English proficiency
scores, and training executives have
been using analytics and data to track
qualitative feedback that indicates the
growth of a positive learning culture.

CAMPARI

IN TODAY'S TIGHT
LABOR MARKET,
LANGUAGE LEARNING
PROGRAMS CAN GIVE
COMPANIES THE UNIQUE
ABILITY TO PROMOTE
WORKERS FROM WITHIN.

In today's tight labor market, language
learning programs can give companies
the unique ability to promote workers
from within to fill vacant roles, surfacing
new talent pools that would otherwise
be out of reach. The idea that
language learning is only necessary
for a particular type of company is
a myth. Any global company that is
creative in its approach to upskilling
could use language learning to drive
business results and help employees
develop valuable professional - and
life - skills.

Campari, a multinational beverage
company, took a similar approach to
help employees learn the language
of business. With more than 4,000
employees across the world and a
global clientele, English proficiency is
important for professional growth and
customer relations at Campari.
Campari enrolled its Brazilian employees
in an eight-month pilot program to
develop English skills to support their
everyday job duties, participation in
conferences,
and
communication
with colleagues and clients. Learners
completed a minimum of 48 self-paced
activities and two live classes per month.
The content was aligned with each
learner's personal and professional
goals and interests, and was pulled from
current events, political articles and
lifestyle magazines.

GRUNDFOS
Grundfos is a manufacturing company
with 18,000 employees spread across
80 countries. As part of a long-term
objective to build a customer-centric
and collaborative culture, Grundfos
and Voxy designed over 150 custom
lessons for employees using company
policies, onboarding documents and
product specifications.

Katie Nielson, Ph.D., is an applied
linguist specializing in instructed
second language acquisition. As chief
education officer at Voxy, she focuses
on making language learning efficient,
effective and fun using best-in-class
technology. Email Katie.

T R A I N I N G I N DUSTR Y MAGAZ INE -AGILE LEARNING 2020 I WWW. T RAININGINDU S T RY . C OM/ MAGAZ I NE

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Training Industry Magazine - January/February 2020

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