Training Industry Magazine - Fall 2022 - 43

Measuring Learner
Engagement from the LMS
Most organizations use an LMS with
some degree of
reporting
capability.
This is where you will capture your
" foundational " engagement metrics, such
as course signups, completions and time
spent on each component of a program.
However, with the right reporting
functionality, there is a wealth of additional
data waiting to be explored. For instance,
what are the sign-ups versus completions
for each program? What does interaction
look like for optional, non-mandatory
courses? Are learners racing through the
program or taking the time to carefully
consider each learning objective?
Using an LXP to Measure
Learning Engagement
Organizations are adopting learning
experience platforms (LXPs) to support
informal learning and collaboration. On
top of this, though, an LXP is a fantastic
way to monitor learner engagement.
Informal learning, by its very nature, is
voluntary, meaning that anyone engaging
with an LXP is doing so because they
want to or see value in it.
There are two groups whose
engagement you will want to measure
in an LXP:
♦ Content authors: those making original
posts, sharing resources they've
found and actively commenting on the
content of others.
♦ Content consumers: those interacting
with other people's content, whether
that's responding to mentions, liking
posts or even silently reading posts
without interacting at all.
The thing to remember here is that
sharing content online doesn't come
naturally to everyone. Younger
millennials and Generation Z workers are
much more comfortable sharing content
online, whereas more experienced
workers may not be as active on your
LXP. However, having a way to see who
is viewing each piece of content (such
as a " seen by " function that allows you
to see everyone who has looked at a
post) means that you can still keep track
of content consumers, as well as those
more actively engaging.
Beyond the Learning
Employee engagement is inextricably
linked to learner engagement. Employee
engagement looks at how happy your
people are in their jobs, their likelihood
of leaving and their productivity - for
instance, highly engaged employees
are more productive than their lessengaged
counterparts.
The most common way to assess employee
engagement across your entire workforce
is with employee engagement surveys.
These surveys will cover topics such as
involvement, satisfaction, inspiration and
leadership, and give the L&D team a way
to understand how employees are feeling.
The responses from the employee
engagement survey should be assessed
alongside the data collected from the LMS
and LXP. For instance, if the survey shows
that employees are satisfied in their roles
and enjoying their work, but there is
limited engagement on the LXP, this could
indicate a need to better promote the LXP.
If certain teams are highly engaged on the
LXP but report feeling dissatisfied at work,
are they feeling frustrated? Or is there
some other benefit they are missing?
How to Use Your Learner
Engagement Data
Learner engagement data is invaluable
for L&D teams looking to improve
engagement across the entire
organization. But understanding learner
engagement in isolation isn't going to
make a huge difference - instead, it
must be viewed holistically in relation to
the rest of your talent experience.
How Cinépolis Uses an LXP to Boost Learner Engagement
Cinema chain Cinépolis needed a way to measure the impact of its learning
program, across both formal and informal learning.
They opted to work with Kineo to introduce the Totara Talent Experience
Platform, including LXP Totara Engage, to help L&D leaders gain a greater
insight into learning activity.
With Totara Engage, Cinépolis enabled the creation of internal learning
communities, which are set up according to skills. This new learning culture
facilitates more efficient transfer of knowledge, and employees can search
existing workspaces, receive recommendations for relevant workspaces
and even create their own personalized spaces.
This social learning capability not only allows users to collaborate with their
colleagues, but they can also start discussions and find curated resources that
pave the road for all future learners. Business and L&D leaders also have much
better visibility into the learning activity of employees, and it has created an
open communication channel to ensure learning leaders stay on top of the
latest trends, challenges and achievements across the organization.
Looking at the application of new skills is far
more telling of true learner engagement.
TRAINING INDUSTRY MAGAZINE - FALL 2022 I WWW.TRAININGINDUSTRY.COM/MAGAZINE
| 43
https://www.gallup.com/workplace/285674/improve-employee-engagement-workplace.aspx https://www.gallup.com/workplace/285674/improve-employee-engagement-workplace.aspx https://www.totaralearning.com/blog/96-employee-engagement-survey-questions-open-close-ended https://www.trainingindustry.com/magazine
Training Industry Magazine - Fall 2022

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