Learning leaders who focus on sales training have a unique and interesting challenge: Your training team's contributions must directly impact revenue generation and sales growth in your firm. Don't Just Trust Your Gut: 3 Data-driven Strategies for World-class Sales Training By Amy Franko Because smart sales growth is the engine of your organization's success, your training teams need to be as well-versed as the sales teams in the " business of your business. " Training teams also need to know the " business of your customers, " as it relates to how sales teams sell your products and solutions. Your sales teams need to view your sales training team as a peer and partner in their success. One of the keys to create this " team of peers " to the sales organization is to leverage the right data to design, implement and refine your sales training programs. This includes: * Understanding trends driving how your sales teams are identifying and winning business. * Using sales-specific assessments to know your sales teams' strengths and weaknesses. * Aligning with your organization's critical sales metrics to determine which training content and methods will contribute those metrics. to accomplishing 1. Know the Business of Your Business What current trends are impacting your sales training strategy? There is no shortage of information on trends; as a training leader, your role becomes deciding which trends truly impact sales training programs and which trends are considered noise. Below are several trends that sales training leaders want to keep a sharp focus on: * Customer interactions are evolving. The way your customers want to interact with your sales teams has TRAINING INDUSTRY MAGAZINE - FALL 2022 I WWW.TRAININGINDUSTRY.COM/MAGAZINE | 49https://www.trainingindustry.com/magazine