FEATURES 16 20 24 26 30 34 DESIGNING LEARNING WITH PURPOSE IN MIND By Elizabeth Greene Impactful learning comes from humancentered design: Start with the learner. THE NEW RULES OF HYBRID ENGAGEMENT By Patti Sanchez Engaging learning in a hybrid setting always starts with empathy. HOW VIRTUAL REALITY CAN REVOLUTIONIZE YOUR FUTURE TRAINING OPPORTUNITIES By Scott Stachiw VR training allows employees to learn at their own pace, all while gathering valuable data. IMPROVING THE PRODUCTIVITY OF KNOWLEDGE WORKERS By Dr. James Pepitone L&D leaders can demonstrate to management the support knowledge workers require. HOW TO NEGOTIATE LIKE A PRO TO OBTAIN BUDGET FOR LEARNING INITIATIVES By Kate Sullivan Learning leaders must learn how to effectively collaborate, rather than compete, to secure training budgets. DATA-DRIVEN INSIGHTS: THE SKILLS AND ATTRIBUTES OF TODAY'S LEADER By Maria DalMolin and Maggie Shibley Boost your leadership training with four core leadership competencies. 38 42 46 49 52 56 IT'S MORE THAN PRETTY PICTURES: DEVELOPING LEARNING WITH A MEDIA MINDSET By Juston Espinoza Training designers have a lot to learn from the world of advertising. HOW TO MEASURE LEARNER ENGAGEMENT By Lars Hyland Learner engagement is difficult to measure and should be defined upfront. INVESTING IN CAREER MOBILITY AND INCENTIVIZING EMPLOYEE RETENTION By Katy Roby Peters For better retention, upskilling and reskilling need to be tied to career mobility. DON'T JUST TRUST YOUR GUT: 3 DATA-DRIVEN STRATEGIES FOR WORLD-CLASS SALES TRAINING By Amy Franko Leverage the right data to improve the quality of your sales training programs. THE NEW LEARNING ERA: ACCELERATING CAREER DEVELOPMENT FOR INDIVIDUAL CONTRIBUTORS AND PEOPLE MANAGERS By Francesca Farinati Not all learners want to pursue managerial positions: Your training should reflect that. LEVEL 3 EVALUATIONS MADE SIMPLE, CREDIBLE AND ACTIONABLE By Ken Phillips Why are so many businesses ineffective at measuring on-the-job behavior change? TRAINING INDUSTRY MAGAZINE - FALL 2022 I WWW.TRAININGINDUSTRY.COM/MAGAZINE | 5https://www.trainingindustry.com/magazine