Food Protection Trends - August 2008 - 618

uPDATEs GMA and AFFI join industry, consumer, health and scientific professional organizations, and federal agency liaisons, that for ten years have led development and dissemination of the FightBAC!® campaign and, now, Be Food Safe, a new campaign designed to bring the basic consumer safe food handling messages of Clean, Separate, Cook and Chill to places where people shop for food. Newly appointed to the Partnership’s Board of Directors are Robert E. Brackett, Ph.D., senior vice president and chief science and regulatory affairs officer, Grocery Manufacturers Association, Washington, D.C., and Leslie G. Sarasin, CAE, president and CEO, American Frozen Food Institute, McLean, VA. “The Partnership Board will benefit tremendously from the engagement of these two food industry leaders and their associations,” said Partnership Board Chairman Bryan Silbermann, president of the Produce Marketing Association. “To have an impact on foodborne illness we must engage all food and consumer product associations and their member companies in consumer education. ” “Our membership with the Partnership for Food Safety Education is consistent with GMA’s leadership role in promoting industry solutions that help consumers achieve and maintain good health and wellness,” said GMA’s Dr. Brackett. “Communicating basic safe food handling and hygiene to consumers is an important extension of the food safety work of our member companies. Developing dialogue with consumers through participation in Partnership programming is an absolute priority of GMA.” Said AFFI CEO Bryan Sarasin, “The frozen food industry looks forward to helping shape and extend the Partnership’s national messaging to bring clarity to consumers on the safe handling of frozen foods. We are excited about the new channels offered through the Be Food Safe retailer program to bring consumers important information on handling and cooking frozen products to ensure quality and safety.” The Partnership recently announced that nearly 40 retailers, representing approximately 6,000 supermarkets and an estimated 81 million consumers, have volunteered to bring Be Food Safe messages to customers through in-store and external communications programs. Said Partnership Executive Director, Shelley Feist, “The Partnership is a truly unique forum through which GMA and AFFI can be active in developing the messages and delivery systems to elevate Americans’ awareness of the importance to health of consistently following basic safe food handling.” Michelman’s Chemical Specialties business unit. Mr. Vanderstappen most recently held the position of senior account manager at Michelman. Mr. David Williams has been tapped as Michelman’s new senior account manager, Europe, and is responsible for servicing all U.K. Flexible Packaging and Chemical Specialties accounts. Additionally, he will be responsible for implementing new sales strategies at OMYA U.K. Ltd., Michelman’s official UK distributor. With over 20 years of experience in the chemical industry, Mr. Williams will focus on expanding existing business, and developing new opportunities. Yves De Smet, Ph.D., has been appointed global marketing manager, fibers and composites for Michelman’s fibers and composites business. His responsibilities will include identifying and analyzing new growth opportunities, including idea generation, screening, business analysis and development; competitive analysis and market intelligence; as well as coordination of global accounts. Dr. De Smet’s experience includes key positions with Celanese and ICI, in the Fibers and Composites and Seed Coatings businesses. Mr. Linus Yoong has been hired as new business development manager, Asia, and will be based out of Michelman’s Singapore office. Mr. Yoong will support the existing Asian sales team, with a focus on new business development and specific market opportunities. Mr. Yoong has over 15 years of experience in the chemical industry, with the bulk of his experience in distribution, providing functional additives to the coatings industry. Michelman Personnel Moves Span the Globe, Strengthen Worldwide Presence ichelman is pleased to announce a number of key personnel additions and promotions. Mr. Luc Vanderstappen has been promoted to European business manager, chemical specialties. In his new position, Mr. Vanderstappen will be responsible for European new business development for M 618 FOOD PROTECTION TRENDS | AUGUST 2008

Food Protection Trends - August 2008

Table of Contents for the Digital Edition of Food Protection Trends - August 2008