Food Protection Trends - June 2009 - 366

Gold Sustaining Member Profile stablished in 1886, The Coca-Cola Company operates in more than 200 countries and markets nearly 500 brands and 3,000 beverage products. These products include regular, diet and light sparkling beverages; and still beverages that include waters, juices and juice drinks, teas and coffees, and energy and sports drinks. E oday, we are the industry leader in juices and juice drinks, and our ready-to-drink coffees and teas and sports drinks are globally ranked No. 1 and No. 2, respectively. We have four of the world’s top five non-alcoholic sparkling beverage brands: Coca-Cola, Diet Coke, Sprite and Fanta. We offer more than 750 low- and no-calorie products,and we continue to build our innovation pipeline to meet consumers’ needs for enjoyment, nutrition, refreshment and hydration. The global nature of our business requires that the Coca-Cola system has the highest standards and processes for ensuring consistent product safety and quality. Safety remains first and foremost for the company. Delivering the safety and quality our consumers expect requires consistent and flawless implementation,execution and evaluation of our programs and processes, and a never-ending focus on the continuous improvement of our systems. To that end, The Coca-Cola Management System (TCCMS) is our integrated safety and quality management program, designed to ensure that operations system-wide are held to the same high standards for production and distribution. T TCCMS is backed by a network of food safety and quality professionals, supported in a top-down approach by all leadership throughout the Coca-Cola system.It guides our product safety and quality by integrating and aligning business and quality objectives with consistent metrics to monitor performance;integrating preventive actions as a management tool, including more rigorous demands when planning new product and service introductions; incorporating Hazard Analysis Critical Control Points (HACCP) programs throughout our system; and defining problem-solving methodologies and tools to drive continuous product safety and quality advances and enhancements. Consistency and reliability are critical to product safety and quality and to meeting global regulatory requirements and company standards. The global nature of our business requires that the Coca-Cola system has the highest standards and processes for ensuring two key deliverables—product safety and consistent quality—from our concentrate production to our bottling and product delivery. Whether consumers purchase our products in Atlanta or Adelaide, Mumbai or Mexico City, our commitment ensures that our beverages are produced to the same level of safety and quality everywhere and every time. Our company exists to refresh the world, inspire moments of optimism, create value and make a positive difference everywhere we engage. Live Positively is our commitment to making a positive difference in the world by redesigning the way we work and live so that sustainability is part of everything we do. Sustainability is woven throughout our business model through a number of important efforts: from productivity and efficiency enhancements to improvements in water and energy use; climate protection; sustainable packaging; active, healthy living initiatives, projects and programs; workplace rights; and community development programs. For more information about The Coca-Cola Company, please visit www.thecoca-colacompany.com. 366 FOOD PROTECTION TRENDS | JUNE 2009

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Food Protection Trends - June 2009

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