Food Protection Trends - November 2010 - 677

At the production stage, FDA has long been active on the farm through our oversight of animal drugs and animal feeds, the egg safety rules we issued last summer, and increasingly in response to the outbreaks that have put produce safety high on the agenda. Produce safety is one of the most challenging food safety tasks FDA has ever faced, due in large part to the diversity of crops, regions, growing and packing practices, scale of operations, and markets. Despite this complexity, the public, industry and Congress have high expectations. They are looking to FDA to provide leadership on produce safety by setting standards that can provide the common, enforceable benchmark for safe growing, harvesting and packing. The only way we will get this right is through intense and sustained interaction with a wide range of participants in the produce sector. We have been doing a lot to foster that interaction long before we issue a proposed rule through listening sessions and by visiting farms, both large and small. We’ve worked with partners at USDA, in state and local governments, and extension; and we’ve sought the perspectives of a range of stakeholders, including groups representing sustainable and organic agriculture. We’ve heard a lot about how our standards should address the key risk vectors of water, soil amendments, worker hygiene, and animal intrusion. They should be risk-based, scale appropriate, reflect current best practices, and be clear enough to be implemented and enforced. They should also include quantifiable performance standards wherever possible to define the standard of care for key risk factors, and they should be flexible enough to take into account emerging science. We’re impressed with the difficulty of getting the rules right, but we think the vastness and diversity of the produce sector means it will be even more challenging to achieve broad compliance with any standards we set. It won’t happen just through business-as-usual inspection and enforcement. It will require a true community effort — including education, training, extension, the work of our state and local partners, and the collaboration of industry groups. The second major point in the farm-to-table spectrum is food processing. Our goal is to assure that all food processing facilities implement preventive controls that are appropriate for their operations. FDA has done this on a selective basis for seafood and for juice. The challenge in implementing preventive controls more comprehensively will be akin to the one posed by produce: How do we discover and express the standard of care regarding preventive controls in the great diversity of food processing settings? How do we assess the adequacy of preventive controls if we don’t know the potential hazards and the feasible interventions for minimizing them? To gain this understanding, we’ll draw on our own expertise and research, but we also will learn from what practices many companies already implement and know work.

Transportation is another part of our focus on prevention throughout the food safety chain. It’s an area that hasn’t received a lot of attention, but food safety breakdowns during transportation can have wide ranging visibility and impact. We need more information, so we issued this spring an advance notice of proposed rulemaking to request information about the food and feed transportation industry. For example, we want to know what proportion of vehicles transport both food and nonfood products? What types of records are currently kept by transporters and what additional records would be useful? We need this input to decide how we can make a difference. In retail, FDA’s work has long been grounded in partnerships, such as the ones embodied in the Food Code and the Conference for Food Protection. FDA works especially closely with state and local governments, which exercise primary regulatory over-sight and conduct inspection at retail. FDA’s role is to promote science-based food safety principles to prevent foodborne illness. One way we do this, of course, is through our work with the Food Code—updating the document and encouraging state and local authorities to adopt the Food Code as the authoritative, science-based model code for preventing foodborne illness at retail. And we promote the Voluntary National Retail Food Regulatory Program Standards for state and local authorities. But together—government and industry must do more. One of the things FDA has done over the years is survey practices in retail establishments and rates of compliance with key elements of the Food Code. In fact, FDA will soon release its 2009 report and a 10-year trend report that show progress in some areas but continued high rates of non-compliance on critical risk factors. We plan to work with our state and local partners and the retail industry to address these issues and promote even wider adoption of, and compliance with, the Food Code. Consumers are the final preparers of food, and the last step before a potential case of foodborne illness. Of course, we don’t regulate consumers, but we have to work with them as part of the solution to preventing foodborne illness. Just like anyone else along the farm-to-table spectrum, consumer behaviors can introduce hazards and minimize hazards. FDA has a long history of work in this area, but we are looking at a new commitment, working through the Partnership for Food Safety Education, to take consumer education to the next level. This includes investing in the research to know what works to improve consumer food safety behaviors, using new communication channels to reach consumers, and measuring progress. So, that’s the end of the whirlwind tour. We have a big agenda, but the “we” is a whole community of people and institutions who share the goal of a stronger food safety system and a safer food supply.

NOVEMBER 2010 | FOOD PROTECTION TRENDS

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Food Protection Trends - November 2010

Table of Contents for the Digital Edition of Food Protection Trends - November 2010

Food Protection Trends - November 2010
Special Contributors and Sponsors
Contents
Sustaining Members
Reflections of Your President
Commentary from the Executive Director
The Summer of Salmonella in Salsa: A Framing Analysis of the 2008 Salmonella Outbreak Linked to Tomatoes and Jalapenos
Consumer Food Safety Perceptions of Ready-to-Eat Deli Foods in Northwest Arkansas
IAFP 2010 in Review
Award Winners
Fresh Express, Inc. – Black Pearl Award Winner
Ivan Parkin Lecture – Michael R. Taylor
John H. Silliker Lecture – Robert L. Buchanan
Student Travel Scholarships
Session Summaries
Executive Board Meeting Topics
Minutes of the 2010 Annual Business Meeting
Committee Minutes
Executive Board Response to Committee Recommendations
Silent Auction Results
Exhibitors of IAFP 2010
IAFP 2011 Award Nominations
New Members
What’s Happening in Food Safety
Industry Products
Coming Events
Advertising Index
Journal of Food Protection Table of Contents
Audiovisual Library Order Form
Booklet Order Form
Membership Application
Food Protection Trends - November 2010 - Food Protection Trends - November 2010
Food Protection Trends - November 2010 - Cover2
Food Protection Trends - November 2010 - Special Contributors and Sponsors
Food Protection Trends - November 2010 - Contents
Food Protection Trends - November 2010 - 615
Food Protection Trends - November 2010 - 616
Food Protection Trends - November 2010 - 617
Food Protection Trends - November 2010 - 618
Food Protection Trends - November 2010 - 619
Food Protection Trends - November 2010 - 620
Food Protection Trends - November 2010 - Sustaining Members
Food Protection Trends - November 2010 - 622
Food Protection Trends - November 2010 - 623
Food Protection Trends - November 2010 - Reflections of Your President
Food Protection Trends - November 2010 - 625
Food Protection Trends - November 2010 - Commentary from the Executive Director
Food Protection Trends - November 2010 - 627
Food Protection Trends - November 2010 - The Summer of Salmonella in Salsa: A Framing Analysis of the 2008 Salmonella Outbreak Linked to Tomatoes and Jalapenos
Food Protection Trends - November 2010 - 629
Food Protection Trends - November 2010 - 630
Food Protection Trends - November 2010 - 631
Food Protection Trends - November 2010 - 632
Food Protection Trends - November 2010 - 633
Food Protection Trends - November 2010 - 634
Food Protection Trends - November 2010 - Consumer Food Safety Perceptions of Ready-to-Eat Deli Foods in Northwest Arkansas
Food Protection Trends - November 2010 - 636
Food Protection Trends - November 2010 - 637
Food Protection Trends - November 2010 - 638
Food Protection Trends - November 2010 - 639
Food Protection Trends - November 2010 - 640
Food Protection Trends - November 2010 - 641
Food Protection Trends - November 2010 - 642
Food Protection Trends - November 2010 - 643
Food Protection Trends - November 2010 - IAFP 2010 in Review
Food Protection Trends - November 2010 - 645
Food Protection Trends - November 2010 - 646
Food Protection Trends - November 2010 - 647
Food Protection Trends - November 2010 - 648
Food Protection Trends - November 2010 - 649
Food Protection Trends - November 2010 - Award Winners
Food Protection Trends - November 2010 - 651
Food Protection Trends - November 2010 - 652
Food Protection Trends - November 2010 - 653
Food Protection Trends - November 2010 - 654
Food Protection Trends - November 2010 - 655
Food Protection Trends - November 2010 - 656
Food Protection Trends - November 2010 - 657
Food Protection Trends - November 2010 - 658
Food Protection Trends - November 2010 - 659
Food Protection Trends - November 2010 - 660
Food Protection Trends - November 2010 - 661
Food Protection Trends - November 2010 - 662
Food Protection Trends - November 2010 - 663
Food Protection Trends - November 2010 - 664
Food Protection Trends - November 2010 - 665
Food Protection Trends - November 2010 - 666
Food Protection Trends - November 2010 - 667
Food Protection Trends - November 2010 - 668
Food Protection Trends - November 2010 - 669
Food Protection Trends - November 2010 - 670
Food Protection Trends - November 2010 - 671
Food Protection Trends - November 2010 - 672
Food Protection Trends - November 2010 - 673
Food Protection Trends - November 2010 - Fresh Express, Inc. – Black Pearl Award Winner
Food Protection Trends - November 2010 - 675
Food Protection Trends - November 2010 - Ivan Parkin Lecture – Michael R. Taylor
Food Protection Trends - November 2010 - 677
Food Protection Trends - November 2010 - 678
Food Protection Trends - November 2010 - John H. Silliker Lecture – Robert L. Buchanan
Food Protection Trends - November 2010 - 680
Food Protection Trends - November 2010 - 681
Food Protection Trends - November 2010 - Student Travel Scholarships
Food Protection Trends - November 2010 - 683
Food Protection Trends - November 2010 - 684
Food Protection Trends - November 2010 - 685
Food Protection Trends - November 2010 - Session Summaries
Food Protection Trends - November 2010 - 687
Food Protection Trends - November 2010 - 688
Food Protection Trends - November 2010 - 689
Food Protection Trends - November 2010 - 690
Food Protection Trends - November 2010 - 691
Food Protection Trends - November 2010 - 692
Food Protection Trends - November 2010 - 693
Food Protection Trends - November 2010 - 694
Food Protection Trends - November 2010 - 695
Food Protection Trends - November 2010 - 696
Food Protection Trends - November 2010 - 697
Food Protection Trends - November 2010 - 698
Food Protection Trends - November 2010 - 699
Food Protection Trends - November 2010 - 700
Food Protection Trends - November 2010 - 701
Food Protection Trends - November 2010 - 702
Food Protection Trends - November 2010 - 703
Food Protection Trends - November 2010 - 704
Food Protection Trends - November 2010 - 705
Food Protection Trends - November 2010 - 706
Food Protection Trends - November 2010 - 707
Food Protection Trends - November 2010 - 708
Food Protection Trends - November 2010 - 709
Food Protection Trends - November 2010 - 710
Food Protection Trends - November 2010 - Executive Board Meeting Topics
Food Protection Trends - November 2010 - Minutes of the 2010 Annual Business Meeting
Food Protection Trends - November 2010 - 713
Food Protection Trends - November 2010 - Committee Minutes
Food Protection Trends - November 2010 - 715
Food Protection Trends - November 2010 - 716
Food Protection Trends - November 2010 - 717
Food Protection Trends - November 2010 - 718
Food Protection Trends - November 2010 - 719
Food Protection Trends - November 2010 - 720
Food Protection Trends - November 2010 - 721
Food Protection Trends - November 2010 - 722
Food Protection Trends - November 2010 - 723
Food Protection Trends - November 2010 - 724
Food Protection Trends - November 2010 - 725
Food Protection Trends - November 2010 - 726
Food Protection Trends - November 2010 - 727
Food Protection Trends - November 2010 - 728
Food Protection Trends - November 2010 - 729
Food Protection Trends - November 2010 - 730
Food Protection Trends - November 2010 - 731
Food Protection Trends - November 2010 - 732
Food Protection Trends - November 2010 - 733
Food Protection Trends - November 2010 - 734
Food Protection Trends - November 2010 - 735
Food Protection Trends - November 2010 - 736
Food Protection Trends - November 2010 - 737
Food Protection Trends - November 2010 - 738
Food Protection Trends - November 2010 - 739
Food Protection Trends - November 2010 - 740
Food Protection Trends - November 2010 - 741
Food Protection Trends - November 2010 - 742
Food Protection Trends - November 2010 - 743
Food Protection Trends - November 2010 - 744
Food Protection Trends - November 2010 - 745
Food Protection Trends - November 2010 - 746
Food Protection Trends - November 2010 - 747
Food Protection Trends - November 2010 - Executive Board Response to Committee Recommendations
Food Protection Trends - November 2010 - 749
Food Protection Trends - November 2010 - 750
Food Protection Trends - November 2010 - 751
Food Protection Trends - November 2010 - 752
Food Protection Trends - November 2010 - 753
Food Protection Trends - November 2010 - Silent Auction Results
Food Protection Trends - November 2010 - 755
Food Protection Trends - November 2010 - Exhibitors of IAFP 2010
Food Protection Trends - November 2010 - 757
Food Protection Trends - November 2010 - 758
Food Protection Trends - November 2010 - 759
Food Protection Trends - November 2010 - 760
Food Protection Trends - November 2010 - 761
Food Protection Trends - November 2010 - IAFP 2011 Award Nominations
Food Protection Trends - November 2010 - 763
Food Protection Trends - November 2010 - New Members
Food Protection Trends - November 2010 - What’s Happening in Food Safety
Food Protection Trends - November 2010 - 766
Food Protection Trends - November 2010 - 767
Food Protection Trends - November 2010 - 768
Food Protection Trends - November 2010 - Industry Products
Food Protection Trends - November 2010 - 770
Food Protection Trends - November 2010 - 771
Food Protection Trends - November 2010 - 772
Food Protection Trends - November 2010 - Coming Events
Food Protection Trends - November 2010 - 774
Food Protection Trends - November 2010 - Advertising Index
Food Protection Trends - November 2010 - 776
Food Protection Trends - November 2010 - Journal of Food Protection Table of Contents
Food Protection Trends - November 2010 - Audiovisual Library Order Form
Food Protection Trends - November 2010 - Booklet Order Form
Food Protection Trends - November 2010 - Membership Application
Food Protection Trends - November 2010 - Cover3
Food Protection Trends - November 2010 - Cover4
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