Food Protection Trends - November/December 2017 - 534

INDUSTRY PRODUCTS
CERTUS™ Enters Food Safety Industry with
Revolutionary Bio-contained, In-house Pathogen
Detection System
CERTUS, innovators in food safety technologies, announced
entry into the food safety industry with the launch of the
CERTUS System for rapid pathogen detection and environmental
monitoring. The CERTUS System raises the bar with a unique
bio-contained, in-house solution for pathogen detection for
small and mid-sized food processing plants. Unmatched in its
unique approach to an industry dominated by outsourcing or
complicated in-house testing, this system will make food safer by
providing producers fast, easy and cost-effective ways to detect
environmental Listeria in food processing environments and the
food itself prior to reaching consumers.
CERTUS makes environmental testing and monitoring, which
was once complex, a "Simple, Safe and Smart" process, greatly
reducing time and cost by eliminating media preparation, sample
preparation, courier expense and risk of opening an enriched sample
in the plant. Anyone with minimal training will simply swab a
surface, add media to the Bio-Lock™ Detection Tube, and insert the
tube into the CERTUS Detection Unit to start getting rapid results
during the enrichment cycle. There is no need for centrifuges,
incubators, pipettes, stomachers, bags and many ancillary items and
steps that current methods require.
The company's patented Grow, Read, Detect™ continuous
monitoring process combines enrichment and high sensitivity
detection in a homogenous, no-wash format for real-time
monitoring; it eliminates complex workflow; and enables any food
processor to conduct safe and easy on-site testing, receive instant

API Takes Latest Research Findings to
Packaging Innovations
API will take its full range of brand enhancement products as
the company continues its focus on products and services that
take luxury brands to the next level - a fact underlined by a recent
study by Package InSight that shows the decisive effect of its foils
and laminates on consumer purchasing decisions.
David Peters, API's creative development manager, will be on
stand A34, where customers will benefit from his expert advice on
the most effective packaging enhancements to elevate and enrich
their brands. David's recommendations will take inspiration from
the latest trend boards, many of which are reflected in the latest
API Trends Folio, also available at the stand.
API's recent work with Package InSight at Clemson University
provides quantitative data on the impact of foils and laminates on
shoppers' purchasing decisions. Using state-of-the-art eye-tracking
technology in a realistic retail environment, the study found that
consumers fixate on foiled and laminated luxury chocolate packs
more often, and for longer, than they do on packs without those
embellishments. It found that this, in turn, leads to more purchases.

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Food Protection Trends November/December

alerts, and take action to remediate. The first commercial system will
be launched in 2018 for environmental monitoring and prevention
of Listeria spp.
"We are focused on building a business that solves real
problems. Now with FSMA compliance requirements, small- and
medium-sized producers face expensive outsourced testing that
takes days for results to come in or they need to invest in bio-safe
labs, expensive equipment, and highly skilled lab technicians.
Our customers will avoid all of those risks and expenses," says
CERTUS president, John Coomes.
CERTUS
+1 872.810.4123
Chicago, IL
www.certusfoodsafety.com

Buoyed by the results of the Package Insight study, the
API stand will feature all the company's latest high-impact
technologies. Among these will be the company's most recent
TA cold foil range, which offers exceptionally fine detail with
the ability to cover large solid areas, and the company's popular
OneBoard™, recently enhanced to provide customers with a whiter
finish for laminated boards and now with full Forest Stewardship
Council (FSC) certification.
"Packaging Innovations is always the perfect place for us to
showcase our full range of brand enhancement products, and this
year it is great to have the Package Insight study to back up what
those of us in the industry already knew: that the products we
offer truly add value to brands and lead to more sales by attracting
consumers," says Richard Burhouse, commercial director at API.
API
+44. 0 1625.650344
Manchester, United Kingdom
www.apigroup.com
http://www.certusfoodsafety.com http://www.apigroup.com
Table of Contents for the Digital Edition of Food Protection Trends - November/December 2017
