Washington Monthly - September/October 2016 - 119
ON POLITICAL BOOKS
grim misnomer for the broken candidate of
a broken party.
Democrats were not, of course, divided
just by left and center-left differences of
opinion over Vietnam: the southern wing of
the party was ultimately devastated by the
third-party candidacy of George Wallace,
who had four years earlier shown his potential national appeal in surprisingly strong
primary performances in Wisconsin, Indiana, and Maryland.
Cohen's take on Wallace is one of the
best features of a very good book, and helpful in understanding the otherwise shocking appeal of Donald Trump. Yes, racial
grievances-in the South against desegregation, and in the North against riots and
open housing legislation-were never far
from the surface in Wallace's campaign. But
it's not accurate to say he and his supporters
were simply to the right of the GOP:
A majority of his backers identified themselves as Democrats and were far more
likely to be supportive of government
spending than traditional conservative voters. They just preferred the kind
of spending that benefited them. When
the American Independent Party issued
its platform in October 1968, it called
for greater government engagement in
nearly every other facet of American life:
more job training for "all Americans willing and able to seek and hold gainful employment; more federal monies for transportation, education, and even the space
program; a significant increase in Social
Security benefits; and more support for
elderly health care."
The white working-class voters who gravitated to Wallace are in many respects ideological forebears of the white working-class
voters showing up at Trump rallies today,
where they are likewise treated to attacks
on the "lying liberal news media" and occasional cathartic violence against the inevitable protesters. And those rallies were pretty much the sum and substance of Wallace's
campaign, much like Trump's:
The candidate, said one aide, was completely uninterested in the "nuts-andbolts" of campaign operations. . . . His
advisors maintained tenuous control
over the various state campaigns, many
of which were stocked-in the words of
[Wallace aide Tom] Turnipseed-by a
"motley group of segregationists, Southern rednecks, Northern ethnics, John
Birchers, corporate executives, right-wing
kooks and assorted bigots." The campaign
seemed to operate by the seat of its pants. .
. . "An almost total lack of organization" defined the Wallace campaign.
It's fascinating to speculate in retrospect
what Wallace might have accomplished in
1968 or in 1972 with a major-party nomination in his hands, and horrifying to realize
that a candidate so similar to him is in that
position today.
Richard Nixon famously became adept at
coopting both Wallace's racial appeals and
his selective appropriation of New Deal government activism on behalf of the white
middle class. But his route to the 1968 nomination was imperiled by a pincers movement of old and new forces in the GOP.
Having lost to Goldwater in the 1964 primaries, Nelson Rockefeller offered a restoration of what was then called "Eastern Seaboard" Republicanism in 1968 (though he
hamstrung his own campaign by initially
declining to run but then jumping back in
after the primaries had begun). He was the
spiritual godfather of every candidate in
both parties who seeks to overcome ideological differences with the "base" with a naked
"electability" argument.
Having accumulated little goodwill from
party leaders, Rockefeller relied instead
on opinion polling to convince GOP delegates. He needed the numbers to show
him not simply outperforming Nixon but
also trouncing Humphrey by such a margin that Republicans would see nominating him as their only chance to win in November. A week before the convention, that
strategy collapsed.
A Gallup poll showing Nixon running
ahead of Rockefeller against Humphrey
came out just in time to help Nixon wrap up
the nomination. But Nixon himself had to
cut off a charge from the right among southern delegates attracted to last-minute candidate Ronald Reagan via a historic deal with
Strom Thurmond that cast a long shadow
over Nixon's vice presidential choice (Spiro
Agnew, as a last resort after Thurmond ve-
toes of more popular but Dixie-phobic prospects), civil rights policies, and Supreme
Court appointments.
Having won the GOP nomination against
the twin perils of Rockefeller's electability
and Reagan's ideologized charisma, Nixon
hewed to a similar center path to the presidency, with Wallace's presence on the campaign trail making it possible for the Republicans to seem moderate on domestic and
foreign policy issues. He won traditional
GOP states, southern border states, and the
swing states of California, Illinois, and Ohio,
en route to a victory by a margin that was
narrow in both the popular vote (0.7 percent) and the electoral college (301-191, just
thirty-one more than a majority). He also
had virtually no coattails, which fed Nixon's obsessive determination to win a decisive reelection victory in 1972, accompanied
by the self-destructive hubris later known
as Watergate.
As Cohen notes, the 1968 Democratic performance was by any measure a calamity:
"In 1964, [Humphrey] and Johnson won forty-three million votes and 61 percent of the
popular vote. Four years later, nearly twelve
million of those same voters abandoned
Humphrey. . . . Forty percent of Johnson
voters in 1964 cast a ballot for Nixon in 1968."
The Democratic deficit of 1968 among
white voters would persist and generally
increase until the very present, along with
Republicans losing an overwhelming percentage of minority voters. The exceptional partisan and ideological polarization of
1968 never entirely subsided, and cultural issues steadily became central instead of peripheral to presidential politics (particularly
after the 1973 Supreme Court decision legalizing abortion). The national consensus that
so briefly appeared in 1964 has not returned,
despite repeated false appearances in 1984,
1996, and 2008.
The biggest shock is that the generational
divisions and racial intolerance that created
so many ugly images and memories in 1968
are back with a vengeance nearly a half century later, along with a dizzying sense that
we have no idea what comes next.
Ed Kilgore, a Monthly contributing editor, is a columnist for the Daily Intelligencer, New York magazine's politics blog, and the managing editor for
the Democratic Strategist.
Washington Monthly
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