Washington Monthly - September/October 2016 - 76
Sklarow says that the typical cost of hiring a consultant
to help with college admission is about $4,500, spread out
over three years, beginning in a student's sophomore year.
While some consultants charge a flat fee, others charge an
hourly rate, which averages $160 nationally.
In addition to the perceived complexities of applying to college, the shortage of public school counselors is
what's driving demand for private admissions consultants.
"There's an increased need for counseling and a decrease
of availability," says Sklarow. The average ratio of students
to school counselors in public schools is now 491 to 1, according to the American School Counselor Association, up
from 460 to 1 in 2012. According to a study by the nonprofit
CLASP, high-poverty public high schools are twice as likely
as other schools to have no counselor at all. Instructively,
many private admissions consultants have gotten into the
business because their jobs as high school guidance counselors were eliminated.
The confusion caused by the congestion in the college
admissions market, together with a shortage of guidance
counselors and the emerging dance around "demonstrated
interest," could exacerbate the problem of "under-matching,"
where high-quality lower-income candidates are channeled
into less-selective schools, where their chances of graduating are lower and their lifetime earnings lower even if
they do graduate. But there are growing risks for other stu-
dents, as well, because there's no obvious endpoint for the
escalation in applications. As long as students continue
to apply to more and more schools, the noise in the market and its attendant uncertainties will increase. This, in
turn, prompts yet more applications by students anxious
to hedge their bets by casting a wider and wider net. It's a
deepening, bottomless spiral.
Unless the colleges choose to stop it.
One way to do this, says Washington, D.C.-based educational consultant Shelley Levine, is for colleges to stop
marketing to students just to pump up their application
numbers and "selectivity." For one thing, this system is unfair to students. "You wouldn't believe the students who
come into our office saying they've received letters from
Yale and Harvard and Princeton and Washington University saying they're just the kind of candidate the school is
looking for," she says. "I say stop giving false hope."
But the only way for this to happen is for colleges to
abandon their obeisance to "selectivity" and other metrics
that distort students' choices toward "prestige" and away
from the more important consideration of fit. Given the
losing battle that colleges seem to be engaged in over the
question of yield, this is one place where what's best for
students might be the right answer for colleges, too.
Anne Kim is senior writer at the Washington Monthly.
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