Remote - M2M 2014 - (Page 10)

Feature Article Driving the Connected Car to a World of New Mobility Lars Thyroff, Global Head of Automotive Gemalto There is little doubt that the automobile was the most revolutionary invention in the history of transportation since the discovery of the wheel. Since 1889, when Gottlieb Daimler and Wilhelm Maybach introduced the 1.5 horsepower, two-cylinder gasoline powered car, the automobile industry has been evolving, growing and changing. Today, we are at crossroads where the world's growing urban population, 50 percent today and 70 percent by 20501, along with modern mobile lifestyles are challenging traditional transportation system archetypes. With our growing awareness of environmental sustainability and increased attention on road safety, conventional solutions such as expanding road infrastructure are no longer a viable solution to assuage transportation system challenges. Connected car technology is revolutionizing the automotive industry and transforming our wireless lifestyles into a world of new mobility. From four wheeled mobile offices to driverless cars and even windshields with integrated Google Glass, the possibilities to enhance transportation and improve our way of life are endless. And it's not just car companies making huge investments in connected cars. Mobile Network Operators (MNOs) are launching automotive platforms alongside the world's leading technology providers including Apple, Microsoft, Qualcomm and many more. Industry experts and analysts agree that the industry's growth potential is enormous with estimates reaching as high as 90 percent of all vehicles being connected by 20202. Along with the exciting opportunity to expand our mobility comes new challenges, including security concerns and the risk of increased distracted driving that have some people wondering, "why connect vehicles at all?" A deeper delve into motivators in the automotive industry provides some answers. The Magic Triangle: Zero Emissions, Zero Fatalities and Enhanced Driving Pleasure Global automakers are focused on eliminating emissions and reducing crash fatalities while enhancing driving pleasure. Sometimes referred to as the "magic triangle" of automotive innovation, carmakers carefully consider three core topics when making design and engineering updates: * Ecology - Reducing carbon emissions that can impact the environment * Safety - Producing safer vehicles that protect against crash fatalities * Emotion - Providing drivers with a vehicle that is fun to drive. In order to meet the demands of today's savvy car buyers as well as regulatory benchmarks for safety and emission control, automakers continuously strive to reach ever-higher goals in these three critical areas. For instance, manufacturers are constantly utilizing stronger and more lightweight components to increase passenger safety and vehicle durability with decreased weight to improve fuel efficiency and battery consumption economy. In addition, secure embedded M2M connectivity is at the heart of a new breed of connected car applications that are helping carmakers meet their ambitious goals of enhancing the emotional connection to the vehicle while achieving zero emissions and zero fatalities. A Valued Partner in Automotive Connectivity As the global leader in digital security and automotive M2M technology, Gemalto has long been a valued partner to tier one car manufacturers and 10 www.RemoteMagazine.com OEMs, service providers, governments as well as road and transportation operators. In addition, the Company's participation in creating industry standards and its membership in standardization bodies including ETSI (the European Telecommunications Standards Institute), VDA (Germany's leading European automotive standards organization), ERTICO (Europe's Intelligent Transportation System (ITS) organization) and many more, delivers unrivaled insight and marketplace intelligence. Infotainment Infotainment systems, such as the first-to-market embedded LTE "Audi connect" infotainment solution enabled by Gemalto M2M technology, have captured the public's imagination and attention for their ability to add convenience and improved communications to our daily lives. But 3D navigation, WiFi hotspot capabilities and mobile movie screening are only the tip of the iceberg in terms of the value of connected car technology. Intelligent Powertrain, Navigation and eCall M2M-enabled telematics applications that track engine operations and service updates are not new to the automotive industry. However, next generation connected powertrain solutions take this technology a step further by leveraging vehicle data in real time from a multitude of embedded sensors and using two-way M2M communications to automatically control and optimize engine efficiency, energy usage and fuel economy while reducing CO2 emissions. Advanced connected car applications combine data from the intelligent powertrain, navigation systems, car cameras, smart road applications and even other cars through car-to-car (C2C) and vehicle-to-x (V2X) communication to alert drivers in advance when hazardous road conditions or traffic congestion is expected. M2M-enabled systems can automatically provide alternative routes to avoid hazards and delays; and in some cases, they may even suggest public transportation as the best option. In Europe and Russia where eCall legislation is expected to go into effect this year, advanced eCall prepared Gemalto Cinterion® solutions allow vehicles to automatically connect with the nearest public service answering point or emergency call center (similar to 911) when emergencies occur. This technology is gaining traction in North America as well as car makers increasing include this capability in telematics solutions. In an eCall solution, the M2M module in a connected car automatically sends a "minimum set of data" to the call center when a crash occurs. This includes location of the vehicle, vehicle identification information, speed of travel and other important data and a response team can be dispatched immediately saving precious time in critical situations. Advanced Driver Assistance Services and Autonomous Driving Technology tradeshows including the Consumer Electronics Show (CES) and Mobile World Congress put a spotlight on futuristic self-driving and self-parking vehicles leaving some people feeling skeptical about turning over control to a machine. In reality, these solutions are used more like an advanced cruise control system versus a replacement for a driver. For instance, when traffic jams are unavoidable, drivers won't have to endure hours of stressful stop and go traffic because autonomous driving systems http://www.RemoteMagazine.com

Table of Contents for the Digital Edition of Remote - M2M 2014

Remote - M2M 2014
Editor's Choice
When Does it Makes Sense to Transition to Wireless?
Intelligent Machinery Requires Comprehensive Wireless M2M Communications
Improving M2M Communications with Wireless
Driving the Connected Car - a New World of Mobility
SDN-Based Solutions Strengthen Cyber Security in Industrial Control Infrastructure
Electric Vehicles: Where Telematics, Smart Grid and Mobile Payments Converge
Powering Today’s Wireless Sensors
M2M Visions of 2020
Satellite Communications Takes the Edge out of Risky Mining Operations
New Products
Industry News

Remote - M2M 2014