BOD Annual Report - 2019 - 9

Meet your brand team.
A best-in-class brand.
From video presentations to owner publications (including this one!), the Brand department creates and
develops a wide variety of WorldMark work including newsletters, emails, websites, and on-property
materials - everything from door hangers and welcome cards, to the building sign and lobby posters.
The team is dedicated to ensuring that owners and guests enjoy a consistent brand experience -
whether they are vacationing at resorts, visiting sales centers, or browsing the website and social media
channels. Their goal is to help WorldMark become one of the most recognizable brands in the industry
so it can continue to thrive for generations to come.
You've seen their work - now meet some of the team leaders who are helping to drive the brand
recognition and awareness of WorldMark on a daily basis.

Terris Ransom

Melody Bostic Brown

Matt Cameron

Years with WorldMark: 1

Years with WorldMark: 7

Years with WorldMark: 1

Job title: Brand Director for WorldMark by Wyndham

Job title: Content Marketing & Editorial Director,

Job title: Associate Creative Director of Brand

What you do: I lead the team that has helped define

the new look and feel of the WorldMark brand.
Favorite part of the job: Visiting WorldMark resorts

and spending time with owners and associates is one
of the highlights of my job. I've learned so much about
the history and heritage of WorldMark through these
interactions, and my team and I have worked to build
a brand identity that truly reflects the spirit of the
WorldMark community.
Favorite WorldMark resort: WorldMark Portland

- Waterfront Park. As the newest addition to the
WorldMark family, this resort is beautifully appointed
and situated in a great location, but I love it most
because it provides a glimpse into WorldMark's future.
The new branded elements and elegant design serve as
a prototype for future WorldMark resorts.
8

Publisher of Destinations Magazine
What you do: I'm part of a dynamic group who

creates and promotes WorldMark's story.
Favorite part of the job: I've been fortunate

enough to hear directly from owners who love sharing
experiences with us and their WorldMark community.
From annual trips that started with a family of four
and years later now includes grandchildren to lifelong
connections that owners have developed with our
phenomenal staff - there have been some of the most
extraordinary and life-changing moments.

What you do: Provide creative insight and

guidance for the WorldMark brand.
Favorite part of the job: Delivering solutions that

are on-brand and provide value to both consumers
and key stakeholders.
Favorite WorldMark resort: WorldMark Portland

- Waterfront Park. It was the first resort that I
worked on to integrate the new brand look and feel,
specifically the on-site and off-site sales center.

Favorite WorldMark resort: WorldMark Seattle -

The Camlin and the backdrop it played to the "who's
who" of Hollywood's Golden Age. Such a stylish and
intriguing era!

https://www.worldmarktheclub.com/owners/secure/destinations/main.jsp#magazine https://www.worldmarktheclub.com/resorts/pw/ https://www.worldmarktheclub.com/resorts/pw/ https://www.worldmarktheclub.com/resorts/st/ https://www.worldmarktheclub.com/resorts/st/

BOD Annual Report - 2019

Table of Contents for the Digital Edition of BOD Annual Report - 2019