Spice of Life sitting there I got to thinking about how he would be if I were to do business with him like promoting Warner Brother’s premiers and big name parties. I decided I didn’t want to collaborate with him because if he were going to act like this when we were at a Dodger’s game, then how would he act when I really needed him to be a professional?” said Willis. “[The game] allowed me to see how he handles himself; I realized I would have been shunned in the business if I would have worked with him.” Willis said when people aren’t in a normal corporate environment and there are various temptations around, it allows you to see another person’s “level of self-control.” “You’re more apt to make a better gut decision about working with someone if you can see them in a casual environment,” said Willis. “It gives you something to gauge.” Willis has also learned by taking potential clients to sports arenas that it afforded him generous word-of-mouth advertising. According to Derrick Daye, managing partner at The Blake Project, a company that specializes in branding, “word-of- Connections SUBSCrIBE Today! To receive your free subscription, simply fill out and submit this form. Name: E-mail: Company: Please notify me of other Chamber of Commerce activities. (company name not required) SUBMIT 22 | Connections | May 2009