Spice of Life to the client so he can make it a memorable experience. Daye said this is important because “every client wants to feel valued and [these events] can help you meet [the client’s] expectation.” Willis said, “I do as much research as I can before I ever meet with a VIP I . find out everything that I can about their work and their personal lives. I’ll find out if they like tequila or cigars, and I’ll bring them along. I make sure I accommodate all of their wants and needs.” He recognizes these gestures help cement business relationships, particularly with his VIP customers. This, in turn, enhances their customer loyalty to his business. Willis knows if he takes the time to build trust at these events then he will be able to foster solid relationships that will inevitably lead to a solid ROI. Willis said going to watch a game helps “wow” people with the available networking connections, also. Sporting events help foster the image of prestige for a company because he knows that people still host and go to events just to be seen. For instance, he’s been privy to mixed martial arts fights at Hugh Hefner’s mansion. “I took a client to the mansion so they could see a few professional big name West River Your complete web guide to shing conditions on Finger Lakes waterways including Lake Ontario Take out the guesswork by advertising in Connections. KNOW how many people KNOW how many people click to your site. Nxtbook Media is a partner of the Yates County Chamber of Commerce see your ad. 24 | Connections | May 2009