Connections - September 2009 - 22
Spice of Life Authentic Stories: The Secret to Create Clout and Impact Edited by Lucy Moore ©ISTOCkphOTO.COm/ELnAvEGAnTE “Most people work hard to be boring,” said 10-time bestselling author Seth Godin. “I think you owe it to people to work hard to be interesting.” When you meet someone at a mixer or a face-to-face networking event, “They’re trying to pigeon-hole you,” Godin said. “If they can’t figure out what slot you’re in, you’re invisible,” and therefore you’re forgettable. Godin said every time you meet someone new you’re playing a part. “The role might be the unctuous insurance salesman, or the woman who knows everyone,” he said. “It might be the quiet wallflower, or the person who stands too close when he talks.” These roles are decisions everyone makes before they arrive at an event. Godin and Jana Barnhill, Toastmaster International president and co- owner of L.I.V.E. Speakers, Inc, advocate the way to change your perceived slot is to use your personal oral history to make new encounters riveting. Mastering rhetorical techniques—such as tapping into your audience’s emotions, using simple language, and maintaining a keen understanding of your audience—influences their perception of you, boosts clout, and increases business success at networking events. Your authentic story is priceless so you need to deliver a remarkable one. “Stor ytelling is a skill,” said Barnhill, who has been honing her craft for more than 24 years. “It takes a great deal of practice to master the ability to bring a story to life.” For instance, Barnhill tells the story of when she and her husband were in a plane crash.
Connections - September 2009
Table of Contents for the Digital Edition of Connections - September 2009
Connections - September 2009
Letter from the Editor
Table of Contents
Passionate Calling
The Bottom Dollar
Spice of Life
Member Directory
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Connections - September 2009 - Connections - September 2009
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Connections - September 2009 - Welcome
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Connections - September 2009 - Table of Contents
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