Connections - September 2009 - 25

trates this well. On June 12, 1987, he challenged Mikhail Gorbachev—not with a philosophical discussion about Communism—but with a persuasive command. Reagan’s diction was simple, but it has resonated for more than two decades: “Mr. Gorbachev, tear down this wall!” Click here to listen to the speech. Use uncomplicated word choices in your stories, too. “Speaking in jargon can lead to confusion, turn off an audience, and make them think you’re speaking down to them,” said Barnhill. The only time to toss in a few buzzwords is when you’re speaking to an authoritative person in your field. If your story is contextually complex, use Barnhill’s tactics to simplify your big ideas. First, remember the point you’re trying to make. Then, “take one bit at a time, and remember, it is important to remember, that people want and need to understand the ‘why’” of your story said Barnhill. Think of the movie Philadelphia in which Denzel Washington “played an attorney who was always saying, ‘explain this to me as if I were a 4-year-old.’ He wasn’t saying that to be demeaning, but to make sure he completely understood what he was dealing with,” said Barnhill. Most audiences feel the same way. Listeners are fickle, too. This is impor- Yates County NY 2009 Events Visit the Yates County Chamber of Commerce Web site to check out the most up-to-date list of 2009 events. www.yatesny.com/ event_calendar.asp September 2009 | Connections | 25

Connections - September 2009

Table of Contents for the Digital Edition of Connections - September 2009

Connections - September 2009
Letter from the Editor
Table of Contents
Passionate Calling
The Bottom Dollar
Spice of Life
Member Directory
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Connections - September 2009 - Connections - September 2009
Connections - September 2009 - Letter from the Editor
Connections - September 2009 - Welcome
Connections - September 2009 - Subscribe
Connections - September 2009 - Table of Contents
Connections - September 2009 - Passionate Calling
Connections - September 2009 - 5
Connections - September 2009 - 6
Connections - September 2009 - 7
Connections - September 2009 - 8
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Connections - September 2009 - The Bottom Dollar
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Connections - September 2009 - Spice of Life
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Connections - September 2009 - Member Directory
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