Connections - September 2009 - 26
Spice of Life tant to remember when you’re storytelling. “Everyone has a worldview,” said Godin. “It’s the assumptions and expectations that they bring to the world. As a result, it changes the way they hear stories and the decisions they make. Meet an entrepreneur, and tell her a story, and she’s going to hear something very different than the banker at the next table.” Godin said, to leverage this in your favor, pick one person, and ask him or her to tell you stories. He’ll teach you a lot, “and will also bring you closer together in the sense that he’s given you something precious: his time,” said Godin. “If I get a chance, I’ll tell a story as well. Facts are completely unnecessary. What you need is an authentic story, one that holds up to scrutiny, but at the same time matches the worldview of the person you’re talking to.” Realizing this makes you more engaging for your audience, which in turn, boosts their perception of you and increases your perceived clout. Why are these methods—tapping into your audience’s emotions, using simple language, and maintaining a keen understanding of your audience—so useful? “They enable you to hold your audience’s attention, and make your point much more meaningful,” said Barnhill. For instance, you could tell your audience that its important to lead by example, or West River Your complete web guide to shing conditions on Finger Lakes waterways including Lake Ontario Take out the guesswork by advertising in Connections. KNOW how many people KNOW how many people click to your site. Nxtbook Media is a partner of the Yates County Chamber of Commerce see your ad. 26 | Connections | September 2009
Connections - September 2009
Table of Contents for the Digital Edition of Connections - September 2009
Connections - September 2009
Letter from the Editor
Table of Contents
Passionate Calling
The Bottom Dollar
Spice of Life
Member Directory
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