Welcome Dear Chamber Member, In this issue of Connections, you’ll discover the best practices on how to rank high on keyword searches; how one eco-friendly business was inspired to combat the plethora of trash piling up in the world; and how to approach networking events as though you were a great orator. As always, you’ll learn about the business community by reading the Local Perspectives in each article and by utilizing our digital Membership Directory. I hope you will take time to read this publication and use the new skills it offers today. Sincerely, Mike Linehan, President & CEO Yates County Chamber of Commerce