In Broadcast - August 2015 - 70


70

www.inbroadcast.com | Vol: 5 - Issue 8 | August 2015

InMedia

SintecMedia Introduces
Programmatic & Digital TV
Sales Side Platform Solutions
At IBC 2015, SintecMedia will showcase an array of innovative solutions and will debut OnBoard
- their new TV Sales Side Platform...

S

intecMedia
is
introducing
OnBoard, an innovative, robust
TV Sales Side Platform (TV SSP) that
makes TV and digital advertising more
effective, by enabling broadcasters and
others to offer TV advertising, audience
based sales and programmatic tools.
At IBC, SintecMedia will demonstrate
how the SintecMedia TV SSP Platform
will change the programmatic TV
marketplace by bringing channels and
broadcasters the tools to optimise the
buying process, and make the most
from their air time. Already in place
with a leading European broadcaster,
OnBoard is a proven solution
for exploiting the programmatic
marketplace.
Introducing OnBoard -
A TV Sales Side Platform
OnBoard is key for enabling
programmatic solutions to fuel ad
revenue growth and streamline
trading for buyers and sellers. Unlike
other solutions, it is an Open API,
providing broadcasters with the tools
and technologies to manage ad sales
across a variety of digital and linear
platforms. Broadcasters can improve
decision making on how to divide and
sell inventory across various outlets,
whether direct or programmatic, and
how to optimise inventory pricing
to maximise revenue. OnBoard
significantly streamlines the sales
process by automating previously
manual processes, and integrating
directly with the various marketplaces.
OnBoard TV SalesSide Platform:
* Manage Ad Sales across
Television, Digital and Mobile;
* Support Direct Sales and
Programmatic Sales;
* Automate buy and sell processes;
* Simple to use Service:
Just connect and start working;
* Open API allows easy integration
to any sales/buy platform.

OnBoard
is
offered
as a service that lets
broadcasters
get
up
and
running
quickly.
With the capability of
managing ad sales across
all channels, including
mobile, broadcasters have
the tools and insight to
maximise ad placement
strategy and revenue.
Leading Technology
For Today's Market
Challenges
At IBC, SintecMedia will
also showcase its complete
solutions for the media
industry, including crossSintecMedia OnBoard
platform
opportunities
to manage digital and linear TV from core database enables complete
a single, integrated system. As the coordination between departments
largest provider of media management and business teams. The latest
software, the company will reveal iteration,
OnAir
4.0,
delivers
advances in core products including enhanced software with a sleeker,
OnAir and IBMS; highlight innovations faster architecture and new security
in rights management; and promote and control features, that produce
technology innovations that let more robustness with a lower cost
broadcasters address their changing of ownership. OnAir's intelligent
marketplace efficiently and cost user
interface
anticipates
the
effectively.
workflow for users, and creates
According to SintecMedia CEO Amotz automated reminders and tasks to
Yarden: "SintecMedia's solutions are make navigation cleaner and more
the most trusted, flexible solutions streamlined.
in the market. As media is delivered
across increasingly diverse channels,
*	 IBMS -The IBMS product suite
we have developed solutions that empowers the media enterprise by
enable broadcasters to meet the leveraging an end-to-end solution that
challenges of an ever changing brings together business teams. At
business environment. Whether in IBC, SintecMedia will showcase IBMS
the cloud or the digital marketplace, OnDemand and Promo Optimisation.
SintecMedia offers the most diverse, IBMS Promo Optimisation lets
robust products to broadcasters clients take more control over the
today."
promo process with a sophisticated,
customisable
promo
placement
Among solutions to be
engine that vastly reduces the need
highlighted at IBC 2015 are:
to manually place promos. IBMS
*	 OnAir 4.0 - OnAir is a single, OnDemand is the premier tool for
integrated platform for Ad Sales, centralised management of multiProgramming, Rights Management, platform digital, on-demand services.
Traffic and Promotions, whose end- With continued investment in next
to-end workflow and a common, generation media technologies and

automation tools, IBMS optimises
inventory and ensures maximum
return on investment.
*	 CloudOnAir and IBMS Express
- SintecMedia's world-class cloudbased systems offer the advantage of
working with a market leader without
having to invest in a large technology
footprint. Cloud versions of OnAir and
IBMS are quick to implement and bring
superior functionality together with a
lower overall cost of ownership. They
unite departments and streamline
linear,
non-linear
and
digital
operations into an easy to use system
that is scalable for organisations of all
sizes.
*	 OnRights - OnRights is a rights
management solution designed to
help broadcasters earn higher revenue
from content and licensing inventories
across their linear, non-linear and
digital platforms. OnRights manages
content rights and inventory across
multi-platforms, territories, languages
and formats including acquired, commissioned and distributed content.
http://www.inbroadcast.com http://www.sintecmedia.com/OnBoard.html
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