In Broadcast - November 2015 - 56


56

www.inbroadcast.com | Vol: 5 - Issue 11 | November 2015

InMedia

Amagi Looks To Drive
Hyperlocal TV

A

t CCW 2015, Amagi will bring
its hyperlocal TV platforms
to life, showing how they create
new possibilities for TV networks,
including playout in non-contiguous
geographies, content regionalisation,
and monetisation for specific markets
in a multiscreen environment.
A key highlight will be Amagi's
next-generation managed playout
service, which simplifies video
content preparation, management,
and delivery for broadcasters as they
hyperlocalise playout.
Utilising the end-to-end, cloudbased service for content delivery,
playout management, ingest, asset
management, archive management,
quality control, traffic and scheduling,

and 24/7 monitoring, broadcasters
can dramatically increase workflow
efficiency, reduce CAPEX and OPEX,
and provide a superior television
experience to viewers.
As viewer preferences, content rights
obligations, and regulations create
a demand for hyperlocal TV content,
Amagi's award-winning edge content
insertion solutions help TV networks
stay ahead of the game.
At CCW 2015, Amagi will demonstrate
its STORM regionalisation platform,
which enables TV networks to insert
local advertising and local content,
without using separate satellite feeds,
to match viewer preferences, abide
by complex broadcasting regulations
and content rights obligations, and
monetise
regional
markets
by
attracting
local
advertisers.
Amagi will showcase
CLOUDPORT 2.0, the
company's
flagship
Amagi CLOUDPORT Channel Playout Platform
cloud-based channel playout

platform
at
CCW
2015. CLOUDPORT 2.0
provides TV networks
with end-to-end broadcast
workflow capabilities in the cloud,
including media asset management,
quality control, subtitle editing and
management, and automation and
scheduling features.
It is also well-suited for disaster
recovery playout requirements, as
it offers TV networks an affordable,
flexible, and efficient platform that is
equipped to keep pace with the growth
of TV channels. CLOUDPORT 2.0 allows
TV networks to hyperlocalise playout
by allowing them to deliver content to
specific non-contiguous geographies
as opposed to the broad geo-reach of
satellites.
Attendees can get a sneak preview
of THUNDERSTORM, an innovative
platform that dynamically inserts
ads on the server side, enabling TV
networks to deliver personalised and
targeted ads on OTT feeds.
THUNDERSTORM is a paradigm
shift from the traditional approach
of inserting mid-roll ads on the client
side, where users can easily block

Amagi STORM
Channel Regionalisation Platform

ads. THUNDERSTORM offers enhanced
value to advertisers and equips TV
networks to strengthen advertiser
relationships and increase OTT ad
revenue streams through accurate,
assured, and personalised ad splicing.
Disaster
Recovery:
Creating
redundant feeds using traditional
broadcast models to address both
short-duration and long-duration
feed disruption can be expensive.
Using next-generation, cloud-based
broadcast technologies, Amagi can
set up cost-effective, reliable, secure,
and broadcast-grade channel feeds
with advanced features to provide
uninterrupted service during any
disruption to the primary delivery
infrastructure.
During CCW 2015, attendees can
meet with Amagi's cloud experts to
gain further insight into this important
topic.

Eurofins Provides 'MOST' Pay TV
Security Certification
E

urofins Digital Testing (formerly
Digital TV Labs and Testronic Labs
Belgium) is now the official lab for
certifying Pay TV enabled automotive
infotainment systems, which use
the MOST network to transport CI+
protected content, using Digital
Transmission
Content
Protection
(DTCP).
The MOST Cooperation recently
released its latest MOST Stream
Transmission Specification, which
includes support for the MOST CI+
Interim License Agreement issued by
CI Plus LLP.
CI+ is a technical specification which
provides additional security and
features to the proven DVB Common
Interface (CI) standard and Conditional
Access Module (CAM).
Its main benefit is enabling Pay TV
operators to deliver high value content
(such as HD) to retail receivers in a
secure environment.

As a result of the work undertaken
with Eurofins Digital Testing, any MOST
device can now be certified to securely
transport CI+ protected content
using Digital Transmission Content
Protection (DTCP) - this provides costeffective CI based Pay TV infotainment
networks into their customer's
vehicles.
Andy Hickman, CEO Eurofins Digital
Testing Bristol said: "We are pleased
to be enabling secure Pay TV on
automotive infotainment systems, by
extending our CI+ certification to MOST
systems.
"We worked closely with the MOST
and CI Plus LLP organisations to
enhance our CI+ Test Tool and test
regime to meet the stringent security
requirements for CI+ enabled MOST
devices and are extremely pleased
with the outcome. This represents
a new era for Pay TV services in the
infotainment market."

Eurofins Digital Testing is the
world's leading end-to-end Quality
Assurance (QA) service provider for
Digital TV Operators and device testing
specialists, operating globally with test
lab facilities in the UK, Belgium and
Hong Kong.
They provide specialised on-site test
resources, testing tools and services to
validate digital media delivery systems
and device conformance for multiple
standards and operators across the
world. Eurofins Digital Testing was
formed from the merger of Digital TV
Labs and Testronic Labs Belgium and is
part of the Eurofins Group.
Eurofins has a network of more
than 200 laboratories in 36 countries

and has over 16,000 employees
worldwide. Eurofins Digital Testing
delivers complete testing solutions
to
manufacturers,
broadcasters,
operators and related media and
device supply chains, covering
terrestrial, satellite, cable, OTT
and IPTV delivery. This includes
conformance and certification testing
for standards and operator regimes, as
well as the provision of bespoke media
delivery solutions.
Eurofins Digital Testing is an active
member of, or, provides solutions for,
key technologies and standards such
as CI Plus, DVB, DASH-IF, Dolby, USB,
HbbTV, Wi-fi, HE-AAC, HEVC, RDK,
UPnP, DLNA, MirrorLink and W3C.
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Table of Contents for the Digital Edition of In Broadcast - November 2015
