In Broadcast - December 2015 - 22

www.inbroadcast.com | Vol: 5 - Issue 12 | December 2015

InReply

Sennheiser Focus On
Broadcast And Business
Communications
Ryan Burr, Technical Sales Manager, Sennheiser Middle East, discusses the latest developments
in two important verticals - broadcast and business communications technology...
InBroadcast:
How
is
your
company
adapting
to
meet
customer demands?
Ryan Burr: We have continued
to see an increase in our Business
Communications solutions going out
to the market. To first understand
the needs of our local customers,
we ensure that we participate in
regional trade shows such as CABSAT
and InfoComm MEA. Our presence
allows us to engage with customers
and also assess what other players in
the market are doing, this enables us
to take the steps we need to remain
relevant.
Leveraging this information and
the feedback we receive from our
ongoing discussions with partners and
customers, we then host our own set of
events.
This year, we decided to focus
on the particular market segments
of
Broadcast
and
Business
Communications. This allowed us to
dive deeper into the topics relevant
to these industries which added to
the value delivered to attendees. Also,
besides presenting and conducting
live demonstrations of our solutions
at these events, we delivered
presentation on the latest trends in
these verticals, thus helping raise
knowledge and awareness in the
region.

Sennheiser
AVX MKE2 wireless
lavaliere set

InB:
What
criteria
are
broadcasters using to select
products?
RB: While this can vary from client
to client based on factors such as
requirements and budget, the broad
criteria tend to be quality, brand
recognition, and the ability to meet
future needs.
A lot of the customers who attended
the event we held for the broadcast
industry on the 12th of November,
2015 were impressed by how our
solutions solved and even anticipated
the problems they faced and offered
a clear roadmap for their future plan.
InB: Which territories are showing
particular activity?
RB: It depends on the vertical, the
broadcast market in Qatar is on the
up at the moment, partly due to the
transition Al Jazeera is going through.
This has a knock-on effect with the
other Qatari broadcasters such as
Qatar TV and Al Rayyan.
In the Business Communications field
it has traditionally been Saudi Arabia
that has shown the most activity, but
in the very recent past we have started
to see a rise in projects coming from
the former CIS/Central Asian countries
InB: Any product innovations
ahead that you can discuss?
RB: Again, I would split
this into the most prevalent
verticals we are active in.
In broadcast it is most
certainly the switch from
traditional
analogue
wireless
microphones
to
digital
wireless
microphones.
This
has
already seen us launch
the only uncompressed digital
wireless microphone system,
Digital 9000 and more recently
our AVX camera mount digital
wireless microphone system. I think

Al Jazerra is switching to
Sennheiser Digital 9000

it would be fair to assume that we will
be continuing to develop the digital
wireless solutions going forward.
In
terms
of
Business
Communications, the most exciting
products are those coming from
our streaming technologies range.
These include MobileConnect and
CinemaConnect both of which are
low latency audio streaming systems
for delivering sound to a user via a
smartphone. We see this range having
quite a dramatic impact in the assistive
listening industry in particular.
InB: Can you describe some of
your recent deployments?
RB: As I mentioned earlier, one
of the biggest projects we have
worked on this year has been the
transformation project at Al Jazeera.

This involves them fully updating
the equipment in all of their existing
studios whilst building several more at
the same time.
The team at Al Jazeera and the
project integrator, Sony Professional,
have kept us involved from a very
early stage so that we can guide them
into becoming a fully digital wireless
microphone broadcaster.
They are converting all of their
current wireless microphones to
Sennheiser Digital 9000 systems,
not just in their Qatar facility but also
using that as a template to have a
standardised set up across all of their
facilities including the USA and UK.
InB: Thank you for taking the time
to answer our questions.

Sennheiser MobileConnect
audio streaming system

http://www.inbroadcast.com http://en-uk.sennheiser.com/9000-series-wireless-sound-system-live-broadcasting-sports-events-theatre http://en-uk.sennheiser.com/avx http://en-uk.sennheiser.com/news-discover-new-worlds-with-mobileconnect

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