R&A Magazine - SUMMER 2024 - 9

FEATURE
extend to the combined customer
base.
by Deirdre Kreider
Director of Business Development
GR Mitchell
familiar place. Dave's son, Jesse,
attended high school with the
current owner of GR Mitchell,
Tom Keller (seen on the exterior
deck display at Ironstone).
When approached by Jesse,
Tom jokingly responded with a
chuckle and directive to " Just
leave the keys under the mat. "
Those casual conversations soon
became potential for 2 of the last
independent players in the local
building supply industry to come
together as 1, a transaction made
final this spring.
Moving Forward Together
While Ironstone got their start
selling 2nd hand materials and
discontinued sku's, this makes up
only a small percentage of their
sales today. Smart purchasing
habits with a laser focus on high
demand products have driven
growth for the organization, a
strategy that GR Mitchell plans
to extend into their shared
future. Ironstone's name will go
unchanged; however, the influence
of GR Mitchell's branding has
become apparent as their signature
blue is applied to various assets.
Ironstone's reputation as the most
budget-friendly supplier in the
region will remain solid, further
strengthened by the combined
buying power of these two leading
suppliers. A fusion which has
caught the attention of the nation's
largest manufacturers whose
unique buying programs now
The joining of the businesses has
also greatly improved the breadth
of assortment available to each
location's customers. Stocked
decking, railing, flooring, doors, and
bathroom vanities hadn't been an
area of focus for GR Mitchell due
to space constraints. Unparalleled
convenience and value in those
categories are now extended to
customers who were traditionally
supplied by GR Mitchell.
On the flip side, in addition to now
having access to an expansive
assortment of lumber, hardware,
and other materials, Ironstone's
loyal customer-base will benefit
from investments that Mitchell's

R&A Magazine - SUMMER 2024

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