SGIA Journal September/October 2013 - (Page 93)

Sp ec ialt e t th y Imaging Shines a Each fall, the industry’s premier event, the SGIA Expo, draws thousands of imagers from around the world to one expansive show floor. Attendees can see hundreds of exhibitors showcasing the broadest range of technology available on the market. In addition, this year we're bringing even more markets to the Expo floor to help attendees get the widest (see what we did there?) range of possibilities and opportunities available today. The 2013 SGIA Expo (October 23–25) in Orlando is shaping up to be one of the best yet. We are excited to visit the Sunshine State, and with 50 brand new, first time exhibitors, this year’s lauded trade show floor will boast more than 219,000 square feet of equipment, wrapped vehicles, education, hands-on demonstrations and vast opportunities to engage, network and learn from colleagues, mentors and strangers-no-more. Get Schooled at SGIA But don’t forget, the Expo is so much more than just the floor. Whether you attend one of SGIA's classic Expo education sessions, our free presentations in the Expoexclusive Zones, register for the Printed Electronics Symposium or simply attend the handpicked Keynote presentation, the Expo is the perfect way to bump up your professional improvement! With 40 expert-led sessions spread over two days (October 23 & 24), SGIA’s prolevel educational program offers the perfect mix of topics to meet the needs of your business. We have worked especially hard over the last year to compile presentations we think will be of considerable interest to you. Check these out: 1 20 3 GI S A Exp o Lia Milgram, Associate Editor, SGIA Wednesday, October 23 Matching Brand Colors and Custom Spot Colors in Digital Printing Custom matching corporate brand colors and custom spot colors on a digital press can be challenging. Substrates are different than original calibrations. The printer changes with time. The configuration and profile may not be perfect. All of these considerations are common to the digital production environment but, with the right software and techniques, you can still quickly tweak a demanding color when all the elements are not perfect. This seminar will teach tips and tricks for matching critical brand colors as well as custom spot colors on a digital printer. Learn how to know if the color can be found within the gamut of your print device, see a demonstration of software on typical RIPs as well as third-party software that make the process better and more accurate, and discover how to measure, evaluate, tweak and know you are as close as possible to the Make the Most of Your Expo Experience! Visit SGIA at SGIA.org SGIA Journal ■ September/October 2013 | 93 http://www.SGIA.org

Table of Contents for the Digital Edition of SGIA Journal September/October 2013

How to Sell in a Tough Economy
How One Fine-Art Photographer Created a Four-Story-Tall Print
December 1, 2013 Training Deadline Approaches
Affordable Care Act — What is New and What is Happening
Reducing Inkjet Ink Usage
Want Your Graphics to Look Great and Last? Start with Surface Preparation and Cleaning
2013 Market Trends & Product Specialties Report
Digital Ceramic Printing Continues to Cast a New Business Model for Output Providers
How to Hire and Retain a Sales Champion
Going Grand: Does It Make Sense for Your Business?
Flames Made Easy with Knifeless Tape
The Edge is Near: Innovations in Fabric Finishing
SGIA Expo Sponsors Lead the Industry Charge to Orlando
The Innovation of an Art Form: A History of Screen Printing
In Many Specialty Graphics Shops, Old and New Technologies Sit Side by Side
SGIA Helps Making Shipping Easier with YRC
New Products
Specialty Imaging Shines at the 2013 SGIA Expo

SGIA Journal September/October 2013