Talent Acquisition Brand Advantage Today's organisations that are making the most of their employer brand are getting the most, too. By Simon Kent Countless of millions of dollars are spent each and every year on the branding and rebranding of companies and their products. Getting the right image, logo, and tag line can be crucial to attracting a large amount of customers and becoming a business with a global reputation. But brand goes deeper than this. What the consumer sees and wants to buy, the employee also needs to experience- otherwise inauthenticity and discontent will result in attrition and a nose-dive in sales. HR not only needs to ensure the brand is felt throughout a company, but also contribute to it and ensure the business gets full value from its investment. MARCH/APRIL 2022 | www.hrotoday.com/EMEA [13]http://www.hrotoday.com/EMEA