Smart Meetings October 2022 Digital Issue - 37

Does the technology solve
a specific problem?
Of course, the easiest way to show them how
their experience will be improved is to solve a
specific problem, sticking point, bottleneck or
other issue that might be preventing them from
having the best possible experience and achieving
their goals. Adding technology without isolating
what you want to improve not only runs the
risk of not serving the goals of the stakeholders,
but might even create a negative experience.
So many of the " nasty surprises " that seem
to pop up when it comes to technology are
actually related to mismatched expectations.
Moving from one online platform to another
requires stakeholders to learn a new interface,
how to navigate, chat, etc. If they're not sure
(or worse, have the wrong idea) about what
benefits they're receiving from that change, it
can go from " cool and new " to " inconvenient
and annoying " in a hurry. " Improved engagement "
can mean different things to different
stakeholders, so it's important to be clear to
everyone involved exactly what that means.
What kind of engagement? How? With whom?
"
Knowing exactly who
will benefit from the
technology, and how,
can go a long way toward
convincing internal
stakeholders
to approve
increased costs. "
Can the ROI be measured?
One of the easiest ways to get technology
approved by IT and internal stakeholders is
to show exactly how you plan on determining
whether or not it was worth the money. If you
can't measure it, how can you improve it? How
much time will be saved for the planning team
with the new back-end dashboard, and what
does saving that time mean for the organization?
What does " engagement " mean to you
and your event? If it's stimulating conversations
between attendees, find a way to measure
how many chat messages are going back and
forth, or how many " Let's Connect " contact
exchanges occur with your existing technology,
how much you expect it to go up with your
new technology and then ruthlessly review the
data afterwards to find out if it worked.
Event technology is a tool, as much as any
hammer or cordless drill. And tools have specific
purposes. Sometimes you can bend those
purposes a bit and get by with what you have.
Other times you run the risk of making your event
worse by not using the right tool for the job. There
are plenty of woodworking tools I would love to
own, but " I might use it someday " or " it's on sale "
aren't good reasons. I get them as I need them
and always because it's either going to save time
or improve the final product. Good advice for my
garage, and for your event!
37
@smartmeetings

Smart Meetings October 2022 Digital Issue

Table of Contents for the Digital Edition of Smart Meetings October 2022 Digital Issue

October Cover
Table of Contents 1
Table of Contents 2
Online Exclusives
Bright Perspective
Founder/CEO's Letter
Dash of Smart
Dash of Smart
Essential List
Smart Buzz
Smart Recap
New & Renovated
Essential F&B
Smart Moves
Smart Chat
Meetings MBA
Work Smart
Healthy World
Smart Tech
Smart Style
Feature: Airline Outrage
Feature: Incentive Hyperdrive
Feature: Oh the Destinations You Will Go
Destination: Tennessee
Destination: New England
Destination: California's Central Coast
Site Inspection: Louisville, Kentucky
Site Inspection: Birmingham, Alabama
Site Inspection: Reno, Nevada
Smart Space
Smart Meetings October 2022 Digital Issue - October Cover
Smart Meetings October 2022 Digital Issue - Cover2
Smart Meetings October 2022 Digital Issue - 1
Smart Meetings October 2022 Digital Issue - 2
Smart Meetings October 2022 Digital Issue - 3
Smart Meetings October 2022 Digital Issue - Table of Contents 1
Smart Meetings October 2022 Digital Issue - 5
Smart Meetings October 2022 Digital Issue - Table of Contents 2
Smart Meetings October 2022 Digital Issue - 7
Smart Meetings October 2022 Digital Issue - Online Exclusives
Smart Meetings October 2022 Digital Issue - 9
Smart Meetings October 2022 Digital Issue - Founder/CEO's Letter
Smart Meetings October 2022 Digital Issue - 11
Smart Meetings October 2022 Digital Issue - Dash of Smart
Smart Meetings October 2022 Digital Issue - 13
Smart Meetings October 2022 Digital Issue - Dash of Smart
Smart Meetings October 2022 Digital Issue - 15
Smart Meetings October 2022 Digital Issue - Essential List
Smart Meetings October 2022 Digital Issue - 17
Smart Meetings October 2022 Digital Issue - Smart Buzz
Smart Meetings October 2022 Digital Issue - 19
Smart Meetings October 2022 Digital Issue - Smart Recap
Smart Meetings October 2022 Digital Issue - 21
Smart Meetings October 2022 Digital Issue - New & Renovated
Smart Meetings October 2022 Digital Issue - 23
Smart Meetings October 2022 Digital Issue - Essential F&B
Smart Meetings October 2022 Digital Issue - 25
Smart Meetings October 2022 Digital Issue - Smart Moves
Smart Meetings October 2022 Digital Issue - 27
Smart Meetings October 2022 Digital Issue - Smart Chat
Smart Meetings October 2022 Digital Issue - 29
Smart Meetings October 2022 Digital Issue - Meetings MBA
Smart Meetings October 2022 Digital Issue - 31
Smart Meetings October 2022 Digital Issue - Work Smart
Smart Meetings October 2022 Digital Issue - 33
Smart Meetings October 2022 Digital Issue - Healthy World
Smart Meetings October 2022 Digital Issue - 35
Smart Meetings October 2022 Digital Issue - Smart Tech
Smart Meetings October 2022 Digital Issue - 37
Smart Meetings October 2022 Digital Issue - Smart Style
Smart Meetings October 2022 Digital Issue - 39
Smart Meetings October 2022 Digital Issue - Feature: Airline Outrage
Smart Meetings October 2022 Digital Issue - 41
Smart Meetings October 2022 Digital Issue - 42
Smart Meetings October 2022 Digital Issue - 43
Smart Meetings October 2022 Digital Issue - Feature: Incentive Hyperdrive
Smart Meetings October 2022 Digital Issue - 45
Smart Meetings October 2022 Digital Issue - 46
Smart Meetings October 2022 Digital Issue - 47
Smart Meetings October 2022 Digital Issue - 48
Smart Meetings October 2022 Digital Issue - 49
Smart Meetings October 2022 Digital Issue - Feature: Oh the Destinations You Will Go
Smart Meetings October 2022 Digital Issue - 51
Smart Meetings October 2022 Digital Issue - 52
Smart Meetings October 2022 Digital Issue - 53
Smart Meetings October 2022 Digital Issue - 54
Smart Meetings October 2022 Digital Issue - 55
Smart Meetings October 2022 Digital Issue - 56
Smart Meetings October 2022 Digital Issue - 57
Smart Meetings October 2022 Digital Issue - Destination: Tennessee
Smart Meetings October 2022 Digital Issue - 59
Smart Meetings October 2022 Digital Issue - 60
Smart Meetings October 2022 Digital Issue - 61
Smart Meetings October 2022 Digital Issue - 62
Smart Meetings October 2022 Digital Issue - Destination: New England
Smart Meetings October 2022 Digital Issue - 64
Smart Meetings October 2022 Digital Issue - 65
Smart Meetings October 2022 Digital Issue - 66
Smart Meetings October 2022 Digital Issue - 67
Smart Meetings October 2022 Digital Issue - Destination: California's Central Coast
Smart Meetings October 2022 Digital Issue - 69
Smart Meetings October 2022 Digital Issue - 70
Smart Meetings October 2022 Digital Issue - 71
Smart Meetings October 2022 Digital Issue - Site Inspection: Louisville, Kentucky
Smart Meetings October 2022 Digital Issue - Site Inspection: Birmingham, Alabama
Smart Meetings October 2022 Digital Issue - Site Inspection: Reno, Nevada
Smart Meetings October 2022 Digital Issue - Smart Space
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