Autonomous Vehicle Engineering - July 2021 - 8

Sensors
Sony Jumps Into
AV Sensors, Software
by Bradley Berman
The consumer-electronics giant leverages its innovative
technologies for ADAS prototypes and partners with Hungarybased
AImotive for automated-driving software.
The growing prominence of sensor-based driving
systems is creating opportunities for electronics companies
to enter the auto industry. After years of speculation
about Apple launching an electric vehicle (EV), Japanese
electronics giant Sony is making moves to offer next-generation
cameras for automated-driving functions.
Sony unveiled the VISION-S - a sleek,
battery-powered, automated vehicle - at the 2020
Consumer Electronics Show (CES) in Las Vegas. The
company returned (virtually) to CES in 2021, this time
announcing it was testing cars on public roads. At the
same time, the company's new video promoting the
VISION-S identified Budapest-based AImotive as the
provider of its automated-driving software.
" Teaming up with a company that really knows
about ADAS [advanced driver-assistance systems] to
develop the software stack allows Sony to get more insight
into how to make their products customized to the automotive
market, " said Tom Jellicoe, head of autonomous
vehicles at TTP, a U.K.-based consulting company that
helps clients develop breakthrough technologies.
Jellicoe noted, " It's one thing to release marketing
materials about selling sensors to the automotive
market, but Sony has gone a lot further than that. It
has a car using an automotive ADAS system. " Sony gets
a willing partner and AImotive can elevate its presence
in a crowded field of ADAS suppliers. Work on the
Sony VISION-S currently is AImotive's biggest project.
The Sony VISION-S
in road testing.
8 July 2021
AUTONOMOUS VEHICLE ENGINEERING
Sony

Autonomous Vehicle Engineering - July 2021

Table of Contents for the Digital Edition of Autonomous Vehicle Engineering - July 2021

Autonomous Vehicle Engineering - July 2021 - SPONSOR1
Autonomous Vehicle Engineering - July 2021 - CVR1
Autonomous Vehicle Engineering - July 2021 - CVR2
Autonomous Vehicle Engineering - July 2021 - 1
Autonomous Vehicle Engineering - July 2021 - 2
Autonomous Vehicle Engineering - July 2021 - 3
Autonomous Vehicle Engineering - July 2021 - 4
Autonomous Vehicle Engineering - July 2021 - 5
Autonomous Vehicle Engineering - July 2021 - 6
Autonomous Vehicle Engineering - July 2021 - 7
Autonomous Vehicle Engineering - July 2021 - 8
Autonomous Vehicle Engineering - July 2021 - 9
Autonomous Vehicle Engineering - July 2021 - 10
Autonomous Vehicle Engineering - July 2021 - 11
Autonomous Vehicle Engineering - July 2021 - 12
Autonomous Vehicle Engineering - July 2021 - 13
Autonomous Vehicle Engineering - July 2021 - 14
Autonomous Vehicle Engineering - July 2021 - 15
Autonomous Vehicle Engineering - July 2021 - 16
Autonomous Vehicle Engineering - July 2021 - 17
Autonomous Vehicle Engineering - July 2021 - 18
Autonomous Vehicle Engineering - July 2021 - 19
Autonomous Vehicle Engineering - July 2021 - 20
Autonomous Vehicle Engineering - July 2021 - 21
Autonomous Vehicle Engineering - July 2021 - 22
Autonomous Vehicle Engineering - July 2021 - 23
Autonomous Vehicle Engineering - July 2021 - 24
Autonomous Vehicle Engineering - July 2021 - 25
Autonomous Vehicle Engineering - July 2021 - 26
Autonomous Vehicle Engineering - July 2021 - 27
Autonomous Vehicle Engineering - July 2021 - 28
Autonomous Vehicle Engineering - July 2021 - CVR3
Autonomous Vehicle Engineering - July 2021 - CVR4
https://www.nxtbook.com/smg/sae/24AE09B
https://www.nxtbook.com/smg/sae/24AE09
https://www.nxtbook.com/smg/sae/24AE08
https://www.nxtbook.com/smg/sae/24AE06
https://www.nxtbook.com/smg/sae/24AE05
https://www.nxtbook.com/smg/sae/24AE04
https://www.nxtbook.com/smg/sae/24AE03
https://www.nxtbook.com/smg/sae/24AE02
https://www.nxtbook.com/smg/sae/23AE12
https://www.nxtbook.com/smg/sae/23AAVE11
https://www.nxtbook.com/smg/sae/23AE10
https://www.nxtbook.com/smg/sae/23AE09
https://www.nxtbook.com/smg/sae/23AE08
https://www.nxtbook.com/smg/sae/23AAVE07
https://www.nxtbook.com/smg/sae/23AE06
https://www.nxtbook.com/smg/sae/23AE05
https://www.nxtbook.com/smg/sae/23AAVE04
https://www.nxtbook.com/smg/sae/23AE04
https://www.nxtbook.com/smg/sae/23AE03
https://www.nxtbook.com/smg/sae/23AE02
https://www.nxtbook.com/smg/sae/23AAVE01
https://www.nxtbook.com/smg/sae/22AE12
https://www.nxtbook.com/smg/sae/22AVE11
https://www.nxtbook.com/smg/sae/22AE10
https://www.nxtbook.com/smg/sae/22AE09
https://www.nxtbook.com/smg/sae/22AE08
https://www.nxtbook.com/smg/sae/22AVE07
https://www.nxtbook.com/smg/sae/22AE06
https://www.nxtbook.com/smg/sae/22AE05
https://www.nxtbook.com/smg/sae/22AVE04
https://www.nxtbook.com/smg/sae/22AE04
https://www.nxtbook.com/smg/sae/22AE03
https://www.nxtbook.com/smg/sae/22AE02
https://www.nxtbook.com/smg/sae/22AVE01
https://www.nxtbook.com/smg/sae/21AE12
https://www.nxtbook.com/smg/sae/21AVE11
https://www.nxtbook.com/smg/sae/21AE10
https://www.nxtbook.com/smg/sae/21AVE09
https://www.nxtbook.com/smg/sae/21AE09
https://www.nxtbook.com/smg/sae/21AE08
https://www.nxtbook.com/smg/sae/21AVE07
https://www.nxtbook.com/smg/sae/21AE06
https://www.nxtbook.com/smg/sae/21AE05
https://www.nxtbook.com/smg/sae/21AVE05
https://www.nxtbook.com/smg/sae/21AE04
https://www.nxtbook.com/smg/sae/21AE03
https://www.nxtbook.com/smg/sae/21AVE03
https://www.nxtbook.com/smg/sae/21AE02
https://www.nxtbookmedia.com