Automotive Engineering - May 2022 - 7

TECHNOLOGY REPORT
performance-related or cost-related,
there likely will be opportunities to
commoditize and simplify things.
" Although a lot of money and a lot of
manpower are going to be funneled
toward electrification, we still have to
pay attention to the engines we have in
the market and will have in the market
for many years, " he said.
Denso's Clemence said that while
suppliers follow the lead of their OEM
customers, " we do have to choose and
focus where we think we can bring the
most value to our customers, " he said.
Denso is " very focused " on electrification
technology, but " we're not going to
leave our customers without a choice in
the ICE area, so we'll continue to support
that, " Clemence declared.
Workforce impact
Providing technology for ICE-powered
vehicles and electrified vehicles has
prompted Denso to prepare its workforce
According to Ford, 67%
of the orders taken for
the 2022 Maverick are
for the standard hybrid
powertrain.
and share resources across different
product groups. " So that we don't get
stuck in silos, we allow the opportunity
for associates to rotate, up-skill, re-skill,
so we can repurpose them in these new
areas that are going to be important for
our success in the future, " he explained.
On the EV front, grabbing buyers beyond
the early adopters means the industry
must find ways to alleviate concerns
over range anxiety and other socalled
grief points. EV drivers need to
find reliable, ready-to-use fast charging
en route. " Our development fleets feel
the pain that customers feel, " said GM's
Nicholson. Added Toyota's Boutell, " To
get to mass adoption of BEVs, we need
to address the values to the customer,
and one of the values is convenience. "
Kami Buchholz
ICU
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(Integrated
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BFA
HV/LV Wiring Harness
Built-in Cam
Battery Disconnect Unit
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Automotive Engineering - May 2022

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Automotive Engineering - May 2022 - INTRO1
Automotive Engineering - May 2022 - SPONSOR1
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Automotive Engineering - May 2022 - CVR4
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