Automotive Engineering - September 2022 - 8

SPONSORED CONTENT
The Inside Story on
Qualcomm Technologies, Inc.
M
oving toward electric and autonomous vehicles, with consumer expectations evolving rapidly - there's little
question that the automotive industry is changing. Demand for unique features and new use cases in connected
vehicles is prompting many automakers to redesign their electronics and digital architectures, transitioning
to a software-defined vehicle that is continuously evolving. This digital transformation will create nearly endless
opportunities for automakers to innovate and monetize their fleets in the future.
SAE International's Automotive Engineering recently spoke with Anshuman Saxena, Senior Director of Product
Management at Qualcomm Technologies, Inc. (QTI) to discuss how automakers can make optimal use of new technologies
that are driving change in the automotive industry.
QTI recently announced the Snapdragon®
Digital Chassis™. What is it, and how does it
help automakers navigate their rapidly
changing industry?
A set of open and scalable cloud-connected
platforms for automotive telematics and
connectivity, the cockpit and advanced
driver-assistance and autonomy, the
Snapdragon Digital Chassis gives automakers
a comprehensive and flexible digital
architecture for building future vehicles.
When equipped with a digital chassis and
connected to the cloud, each vehicle has
the potential to become a unique experience
on wheels - one that can be customized
and upgraded to meet the needs of
individuals throughout its lifetime.
Having a cloud-connected digital chassis sets the stage
configurations, while also supporting ongoing
upgrades.
Our acquisition of Arriver furthers our
Anshuman Saxena, Senior
Director of Product Management,
Qualcomm Technologies, Inc.
for the software-defined vehicle that is continuously learning
and improving. For example, connected vehicles can
have a virtual platform in the cloud simulating multiple
driving scenarios simultaneously to determine the best
course of action on the ground - allowing the car to learn
without risk to the driver. Having the ability to upgrade
and improve vehicle software over time gives consumers
the flexibility to incorporate driver assistance features and
digital services into vehicles at their own pace, while allowing
automakers to offer highly differentiated experiences
across their lineup.
The Snapdragon Ride™ Vision System was announced at
CES 2022 following the three-way agreement between
BMW/QTI and Arriver and then Qualcomm Incorporated
completed the acquisition of Arriver in April of 2022.
How does QTI see the ADAS/AD segment evolving in the
next few years in the context of these developments?
While there has been a lot of talk about autonomous vehicles,
it has become clear to most that fully automated
vehicles are several years away. However, driver-assistance
systems are becoming more commonplace and are making
significant impacts on safety, comfort, and convenience.
The cloud-connected Snapdragon Ride Platform
can scale to accommodate various hardware and software
8 September 2022
ability to extend the Snapdragon Ride
Vision System with their award-winning
computer vision (CV) software stack. Its
uniquely designed modular architecture
gives automakers the flexibility to customize
vehicles by incorporating features such
as map crowdsourcing, driver-monitoring
system (DMS), parking systems, cellular
vehicle-to-everything (C-V2X) and localization
technologies.
Our recent announcement to jointly develop
a Drive Policy software solution with
BMW demonstrates how automakers can
collaborate with us to design new technology
features and functionality for creating their own signature
automotive experience for consumers. This comprehensive
Drive Policy will cover driving maneuvers that human
drivers do routinely such as highway autopilot, surfacestreet
driving, automatic lane changes, parking and passing.
What advice would you give automakers looking to integrate
new technologies into their vehicles?
Now is the time to differentiate and own the consumer experience
in your vehicles. Consumer demand for next-generation
vehicles and transportation solutions continues to grow, creating
tremendous opportunity for innovation and monetization.
We are engaging in long-term working relationships
with automakers to help drive the digital transformation of
the automotive industry, empowering automakers and related
companies to completely change their business models
and take advantage of new opportunities and better
compete in the future. Using the Snapdragon Digital
Chassis and our broad technology expertise can help to
ease the transition for automakers.
Learn more at qualcomm.com/automotive.
Snapdragon Digital Chassis, Snapdragon Ride, and Qualcomm
AI Stack are products of Qualcomm Technologies, Inc. and/or
its subsidiaries.
AUTOMOTIVE ENGINEERING

https://www.qualcomm.com/products/application/automotive

Automotive Engineering - September 2022

Table of Contents for the Digital Edition of Automotive Engineering - September 2022