Autonomous Vehicle Engineering - November 2022 - 9

Cover Story
"
We're leveraging technologies that we've developed internally.
We'll prove them out in this application, refine them, then begin to
scale for production in a variety of volume applications.
"
Magna New Mobility boss Matteo Del Sorbo: The 'bot program
demonstrates the company's ability to innovate and
move fast while opening a new market.
Adding AV muscle
While Magna has long held the title of world's largest
automotive contract manufacturer (and currently ranks
No. 4 on Automotive News' Top 100 Global Suppliers
list), its status as a major technology company that's
well positioned for the " new mobility " - electrification,
assisted and autonomous driving - demands
equal billing. While the company continues to support
the ICE and hybrid-based vehicle platforms that are
funding EV development across the industry, its experience
in systems integration, electronics and sensors,
propulsion (along with timely acquisitions and being
ahead of the lightweighting and electrification curves)
has enabled Magna to pivot naturally into advanced
tech such as ADAS, AVs and artificial intelligence.
" For this [last-mile 'bot] program, we're leveraging
a number of technologies that we've developed
internally. We'll prove them out in this application,
refine them, then begin to scale for production in
a variety of volume applications, " Del Sorbo said
without offering a timeframe.
For the past six years, Magna has partnered with
OEMs and leading tech companies to develop and
Senior program engineers Muthu Subramanian (left) and Adam Naish with a
'bot that's actually delivered pizzas.
manufacture systems with SAE Level 3 and 4 selfdriving
capability. The relationships, involving sensor
integration, software and complete systems, include a
triumvirate with BMW and Intel Corp., as well as one
with autonomous shuttle developer May Mobility. A
much-publicized partnership with ride-hailing giant
Lyft seemed to be an ideal collaboration in the eyes of
some industry observers, but it proved overly ambitious,
given the near-term technology challenges facing
true self-driving capability. Magna still works with Lyft,
but on a reduced scale.
In May 2022, Magna announced a partnership
with Blackberry BB to develop next-generation ADAS
solutions for automotive OEMs. Magna currently
leverages Blackberry's various QNX software platforms
for many design engineering, systems integration, validation
and performance-optimization roles.
Meantime, the company continues to enhance
its attractiveness to engineering talent, particularly
AUTONOMOUS VEHICLE ENGINEERING
November 2022 9
Lindsay Brooke
Lindsay Brooke

Autonomous Vehicle Engineering - November 2022

Table of Contents for the Digital Edition of Autonomous Vehicle Engineering - November 2022

Autonomous Vehicle Engineering - November 2022 - CVR1
Autonomous Vehicle Engineering - November 2022 - CVR2
Autonomous Vehicle Engineering - November 2022 - 1
Autonomous Vehicle Engineering - November 2022 - 2
Autonomous Vehicle Engineering - November 2022 - 3
Autonomous Vehicle Engineering - November 2022 - 4
Autonomous Vehicle Engineering - November 2022 - 5
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Autonomous Vehicle Engineering - November 2022 - CVR3
Autonomous Vehicle Engineering - November 2022 - CVR4
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