Truck & Off-Highway Engineering - April 2022 - 4

TECHNICAL
INNOVATIONS
AUTONOMOUS
Precision tech the 'backbone' to CNH's digital strategy
SAE INTERNATIONAL
BOARD OF DIRECTORS
Srinivasa (Sri) Srinath, Ph.D
President
Jeff Hemphill
2021 President
Todd Zarfos
2023 President Elect
Susan Ying, Ph.D
Vice President - Aerospace
Daniel Nicholson
Vice President - Automotive
Michael Weinert
Vice President -
Commercial Vehicle
Andrew Jeffers
Treasurer
Full automation and autonomy solutions will boost productivity throughout the entire farming cycle.
When CNH Industrial executives stressed at its
recent Capital Markets Day that the company is
fast-advancing its offerings in precision technology
and accelerating autonomous solutions
- particularly in farming - it was more than
just lip service. Just three months prior, the
" new " CNH Industrial, recently spun off from
truck maker Iveco to solely focus on Agriculture
and Construction, made the largest acquisition
in its history - of Sioux Falls, South Dakotabased
Raven Industries for $2.2 billion.
" Precision agriculture and autonomy are critical
components of our strategy to help our
agricultural customers reach the next level of
productivity and to unlock the true potential of
their operations, " said Scott Wine, CEO of CNH
Industrial. " Raven is a true pioneer in the precision
agriculture space, and their technology is
a perfect strategic fit that will differentiate us
from our peers and significantly improve our
competitive position. "
Raven's tech culture was another draw, a
streamlined, trend-adopting approach that
optimizes execution. " That's driving what we
call 'reverse integration,' " Wine said. " That's
not easy when you're this big global conglomerate
to let this little company have their culture
and their influence come back [on us].
That's what we're striving to do. "
Bringing Raven into the fold is " not quite
plug-and-play, but darn close, " Wine said, noting
that the tech company has been a long4
April 2022
time supplier to CNH Industrial. New technology
is already being deployed by joint teams.
The first in-house products featuring fully integrated
Raven precision agriculture systems are
expected to become available in 2022.
The newly formed CNH Industrial Ventures
will help the company build additional growth
opportunities, enveloping existing partnerships
and exploring further collaboration with promising
digital and technology start-ups operating
in agriculture and construction. For example,
other current partnerships include work on
electrification and autonomy with Californiabased
start-up Monarch, and on real-time AI
(artificial intelligence) vision analytics with
Greek company Augmenta, which has a U.S.
base in Dallas, Texas.
Scalable tech stack
Farmers need to meet rising demand for crops
while utilizing fewer resources - fewer workers,
decreased irrigation and reduced chemical usage.
" Precision Technology tackles all of those concerns
by uniting data analysis and machine automation
and is the backbone of CNH Industrial's
long-term strategy, " said Parag Garg, chief digital
officer who joined the company about a year ago
after spending 20 years developing consumer
tech products such as Microsoft Windows and 5G
products at T-Mobile.
A robust " tech stack " that offers flexibility
and a plug-and-play architecture is at the core
David L. Schutt, Ph.D
Chief Executive Officer
Gregory L. Bradley, Esq.
Secretary
Judy Curran
Rhonda Walthall
Joan Wills
SAE International Sections
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SAE Members in a given area. For more
information, please visit sae.org/sections
or contact SAE Member Relations Specialist
Abby Hartman at abby.hartman@sae.org.
SAE International
Collegiate Chapters
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together on their campus and develop
skills in a student-run and -elected
environment. Student Members are vital
to the continued success and future of
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you the engineering knowledge you
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time management, project management,
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more information, please visit students.
sae.org/chapters/collegiate/ or contact
SAE Member Relations Specialist Abby
Hartman at abby.hartman@sae.org.
TRUCK & OFF-HIGHWAY ENGINEERING
CNH INDUSTRIAL

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Truck & Off-Highway Engineering - April 2022

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