SAE Update - September 2022 - 15

TECH FOCUS:
VEHiClE iNTEriOrS
Design of the in-vehicle experience
Designing an in-vehicle experience is becoming both
increasingly more complex and important. The
process involves new stakeholders, and the dynamics
of decision-making are shifting. At the same time,
existing guidelines require adaptations or
amendments to cope with novel technologies and to
provide new players with appropriate guidelines to
ensure safe and usable experiences for the driving
context. In this EDGE Research report, Design of the
In-Vehicle Experience, three major areas of unsettled
topics are addressed: designing the physical
experience, designing the digital experience, and
evaluating the entire in-vehicle experience.
The physical in-vehicle experience is going through
a step change with novel modalities and increasing
amounts of displays. While OEMs will continue to use
these physical aspects to distinguish themselves,
designs will initially diverge and ultimately converge,
bringing the digital aspects to the front stage.
Efforts to standardize the handling of data and
contextual information between the vehicle and thirdparty
services that are part of the in-vehicle
experience are vital to enable a comprehensive
experience and safety-critical functions for the user.
The integration of external OS, either as additional
platforms or as primary infotainment systems, is
another major unsettled aspect of the digital invehicle
experience. Currently, this process is handled
individually, and improvements for OEMs, OS
providers, and app developers could be made by
defining standard interfaces for a more seamless
experience.
Sharing research insights in a working group to
define safety thresholds for novel physical and digital
UPDATE
The author of
this SAE EDGE
research
report, Christian
roth, is the Chief
Executive
Officer of fka SV
inc., a research
company and
trusted partner
of the Silicon
Valley
automotive
ecosystem.
Downloaded from SAE International by SAE International [Sales Team], Tuesday, July 26, 2022
Design of the In-vehicle
Experience
Christian Roth
EMERGING ISSUES IN NEW MOBILITY
aspects could support the
creation of more suitable
guidelines. Additionally, more
research should be supported to
define new metrics or methods
for evaluating experiences such
as managing drivers' attention
rather than measuring
distraction. n
September 2022
15
fka SV Inc.

https://www.sae.org/publications/technical-papers/content/epr2022012/ https://www.sae.org/publications/technical-papers/content/epr2022012/ https://www.sae.org/publications/technical-papers/content/epr2022012/

SAE Update - September 2022

Table of Contents for the Digital Edition of SAE Update - September 2022