ADAS & Autonomous Vehicle Engineering - July 2023 - 8

Sensors
Making Sense of
Next-gen ADAS
Sensing
by Lindsay Brooke
Experts at AutoSens 2023 explain how technology is rightsetting
the industry's driver-assist and autonomy ambitions.
" I don't expect [SAE] Level 3-capable vehicles
to ship in significant numbers until 2030, " asserted
Rudy Burger, of Woodside Capital Partners, during
May's AutoSens 2023 conference in Detroit. Burger,
one of the automated-vehicle industry's most respected
analysts, keynoted a blunt assessment of an AV market
that continues to rebound in this " unusual and uncertain
time " post-COVID.
Funding for new
lidar startups is
virtually nonexistent,
noted AV industry
analyst Rudy Burger
of Woodside Capital.
The industry's focus this decade clearly is on
enhanced ADAS (what some dub " SAE Level 2-Plus " ) for
the majority of passenger and light-commercial vehicle
applications. Nearly half (46.5%) of all new light vehicles
currently sold in the U.S. are L2-equipped. Level 3 and
4 autonomy development is aimed mainly at robotaxi,
local goods delivery and over-the-road haulage operations
- a smaller but still-robust space, said Burger
and other experts who spoke with SAE Media at the
conference. Cost, immature technologies and the sheer
number of new players entering the automotive sensor
market have conspired to cast off dozens of startups.
" Our database tracked over 120 lidar 'companies'
funded over the last five years, " Burger noted. " More
companies were created than the market could absorb "
- a byproduct of what he calls " ADAS Sensor Fatigue
Syndrome. " From a high of 37 ADAS sensor companies
launched with funding in 2016, the total dropped to
16 companies in 2021. As of early May, no new players
had yet to appear in 2023. " It's tough to raise money
now, " he said. Notably, six of the top 17 publicly funded
ADAS tech companies are Chinese.
More TOPS, please
As OEMs map their product strategies beyond the
current product cycle, M&A activity in the ADAS/
8 July 2023
ADAS & AUTONOMOUS VEHICLE ENGINEERING
Lindsay Brooke

ADAS & Autonomous Vehicle Engineering - July 2023

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