ADAS & Autonomous Vehicle Engineering - November 2023 - 23

Cybersecurity
companies, they move really slowly.
But the data-privacy issue went from being nothing five
years ago to being worldwide, both Europe and the United States
rapidly changing the rules. Very few people are as conscious of
this as we are because we're a privacy company. The tech industry
is very conscious of it, because they're getting sued left and right.
Currently, the car industry is not conscious. They're not there yet.
For the last five years, they've kind of looked at this
John Gilmore,
DeleteMe head
of research.
and said, customers don't care. And they would have been
right. They would have been right three years ago. But they
are not right in 2023. This is rapidly becoming an area where
consumers are paying a lot of attention. Surveys done this year
say when people are told their location data is being tracked,
75 percent said they would turn it off if they could.
How do you see the auto industry responding?
When I said most automakers are probably in violation of
U.S. state laws at the moment, which is true, they are definitely
in violation of GDPR. And the Europeans eventually
are going to come after them in Europe. The big tectonic shift
in how cars have changed over the last decade is that it used to
be the owner of a vehicle could access how the car functions
and improve or disable things as needed. Today, because
all of the computer systems are integrated in a vehicle, you
can't actually change anything without needing to update the
entire car's operating system. So if you replaced a part with a
non-compliant part, it could affect all of your car's systems.
You wouldn't be breaking the law if you altered the software
that controls your vehicle, but you would be in violation of
the user agreement that the car companies have given you.
That sounds rather one-sided.
Yes. It's changed the nature of the relationship between the
individual and vehicle so that the owner does not have control
over the basic functions of the car. And even where those
controls exist, they don't necessarily tell you, as the user of
that vehicle, how to disable or enable certain features; all of
the features are enabled by default. And no one at any point
ever asks your permission. So for instance, from day one of
owning a modern car, your telemetry, meaning how the car
functions, how many miles it does, how fast it's driven - all
of that telemetry is being gathered.
Has Tesla played a large role in how automotive technology
has evolved?
Yes, car companies are becoming like Tesla: technology
companies. They collect a lot of data and sell a lot of data. And
they're doing a lot of data processing. But unlike technology
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ADAS & AUTONOMOUS VEHICLE ENGINEERING
ADAS & AUTONOMOUS VEHICLE ENGINEERING
AAVE Messring Ad 1123.indd 1
November 2023 23
November 2023 23
10/20/23 1:22 PM
How do you see this issue being resolved?
When you bought a car, you made an implicit agreement that
you will allow the car company to collect whatever data they
want from your vehicle. And no one asked your permission.
But that does not meet notice and consent requirements under
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figured this out, they're gonna go after the car companies
because they like big targets - and there are few bigger targets
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ADAS & Autonomous Vehicle Engineering - November 2023

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