Automotive Engineering - October 2023 - 10

TECHNOLOGY REPORT
vehicle's exact state-of-charge percentage
on all of the cluster screens, so we
made some changes and that's now
being provided to Lightning owners
through an OTA update, " said Pericak.
Other OTA updates for the Lightning,
based on customer wants, have included
nixing a temperature-control slider
bar in favor of a knob that also handles
audio volume, and relocating the camera-view
activation button. Before the
OTA update, a driver needed to dig
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" We're all working together to make our EVs
even better, " Ford's Donna Dickson said about
the automaker's Always On Team.
Connections by LAPP. They are the lifelines that
transport energy and distribute power where it's
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through screen menus to find the camera
button; with the OTA update, there's
an always-visible camera-engagement
button at the top of the display screen.
" We can literally change our customers'
experience with the vehicle based on
what customers are saying - without
waiting for another model year to make
the change, " Pericak said.
While customer critiques about invehicle
items can prompt changes, feedback
about in-vehicle features that resonate
with customers also is valued.
" Engineers want to know that all of the
work that was done actually resulted in
something that customers appreciate.
Whether it's a widget or a product, engineers
want to produce the best-possible
widget or product, " Pericak stressed.
Future products also can be influenced
by customers, such as the special
edition F-150 Lightning Platinum Black,
announced in August 2023, that is
Ford's first-ever matte-wrapped production
vehicle. " This is an example of
an entire product derivative being defined
based on what the customer has
been saying and what we've been seeing
customers do with their Lightning
trucks on social media, " said Pericak.
Both the Lightning and the Mach-E
are piloting the in-vehicle voice-feedback
feature. The customer communication
tool is factory-installed on 2023
Mach-E vehicles and is starting to roll
out to owners of 2021-2022 Mustang
Mach-E and 2022-2023 F-150 Lightnings.
Kami Buchholz
10 October 2023
AE Lapp USA Ad 1023.indd 1
9/12/23 4:12 PM
AUTOMOTIVE ENGINEERING
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Automotive Engineering - October 2023

Table of Contents for the Digital Edition of Automotive Engineering - October 2023

Automotive Engineering - October 2023 - CVR1
Automotive Engineering - October 2023 - CVR2
Automotive Engineering - October 2023 - 1
Automotive Engineering - October 2023 - 2
Automotive Engineering - October 2023 - 3
Automotive Engineering - October 2023 - 4
Automotive Engineering - October 2023 - 5
Automotive Engineering - October 2023 - 6
Automotive Engineering - October 2023 - 7
Automotive Engineering - October 2023 - 8
Automotive Engineering - October 2023 - 9
Automotive Engineering - October 2023 - 10
Automotive Engineering - October 2023 - 11
Automotive Engineering - October 2023 - 12
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Automotive Engineering - October 2023 - CVR3
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