Automotive Engineering - December 2023 - 26

LOOKING PAST
COVER STORY
ADAS
BlueCruise works, and
BlueCruise is going to expand
where it works between now
and when L3 arrives, " said
Doug Field, Ford's chief EV,
digital and design officer, at
the company's Capital
How Mobileye's
crowdsourced Road
Experience Management onboard map data is continually updated.
In the REM environment, vehicles send anonymized " localized "
data to the map database in modestly-sized data packets
of around 10 kb per kilometer, the company said. The REM
map has no other sources of data.
In late August, 2023, Polestar confirmed its intent to use
Chauffer for its Polestar 4 sometime after the EV's global
launch in 2024. " Mobileye Chauffeur will offer consumers a safer,
accessible way to enjoy autonomous vehicles as the next
revolution in personal transportation, " Mobileye president and
CEO Amnon Shashua said as part of the Polestar announcement.
" It's the pinnacle of two decades of our experience applying
AI in more than 150 million vehicles worldwide. "
Next step for Ford, too
The eyes-off/hands-off environment also is in Ford's crosshairs for
the next phase of its well-received Blue Cruise hands-off ADAS.
The company sees it as a logical progression in terms of revenue
potential because it sees the Level 2 capability of today's Blue
Cruise as becoming commoditized technology for which customers
may eventually resist paying premium subscription fees.
" We want [SAE Level 3 functionality] to work everywhere
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26 December 2023
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" The key use cases that we
see are stop-and-go traffic,
which is really tedious and
actually a cause of a lot of
accidents because people
take their mind off of what's
going on. And then steadystate
cruise long trips in
which the same thing you can
tend to get bored or sleepy.
" So we want to start by being able to do that and now take
your eyes off and then gradually, once we deliver that, start expanding
[eyes-off/hands-off] into more and more and more areas.
Downtown operation with pedestrians and stop signs and
double-parked cars. That is the hardest possible place to get L3
up and going. And so that'll come last, but the reality is, it's not
the most valuable place we can give customers autonomy. "
Ford is leveraging a collaborative approach to create an
in-house eyes-off/hands-off system, employing its Blue
Cruise development unit as well as resources from Latitude
AI, the approximately 550-employee subsidiary Ford created
when it absorbed elements of automated-driving
startup Argo AI after that company shut down in October
2022. A Latitude spokesperson said the chief " product " the
company is currently developing is an eyes-off/hands-off
system. Sammy Omari, CEO of Latitude AI, also is executive
director of ADAS Technologies for Ford. " There is a lot of
close collaboration with the [SAE] Level 2 team at Ford, "
the spokesperson said.
Field's Capital Markets Day talk didn't set a definitive timeline
for eyes-off/hands-off production-vehicle readiness, however,
saying only that it will be available on the company's
" Gen 2 " EV platform sometime after it launches. " The evolution
of autonomy is a journey, " he said. " There's not some gigantic
breakthrough where all of a sudden you can turn on
[Level 3 capabilities]. "
BMW announced in November, 2023 that it too will have a
production model with eyes-off/hands-off capability when it
launches its BMW Personal Pilot L3 for the 2025 7-Series that
will be available in spring of 2024 - although exclusively in
Germany at first. This brings up a central issue with SAE Level 3
systems: how they fit into a patchy global regulatory framework.
" This is why when Audi launched the 8, the current generation
of A8, and talked about Traffic Jam Pilot, they ultimately
abandoned it because there was no regulatory landscape, "
said Sam Abuelsamid, principal analyst, eMobilty, at
Guidehouse Insights.
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Automotive Engineering - December 2023

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