ENGINEERING EVENTS Depiction of car interior using SABIC materials (in orange). Specialty thermoplastics for automotive interiors could help enhance the cabin experience By ED WILLIAMS and SOMASEKHAR BOBBA, Learn about the authors at the end of this article. The cabin experience is being hailed as today's most important differentiator for automotive brands. The growing focus on the cabin is tied to industry megatrends such as electrification, autonomy and connectivity, and to emerging consumer 26 November 2023 preferences that include sustainability, safety, home-like comfort and stylish aesthetics. Automotive interior technologies, systems, materials and designs make critical contributions to the cabin environment. Specialty thermoplastics may help OEMs and suppliers design and manufacture interior components that promote a desirable experience. In addition to addressing specific UPDATE SABIC