Automotive Engineering - February 2024 - 20

redefine OEM, supplierSDVs
COVER STORY
relationships and deliver
new features
Sonatus introduced the Sonatus Updater for SDVs at CES 2024. The Updater helps
OEMs manage a variety of over-the-air (OTA) update content in one location.
Chang Song, president and head of Hyundai Motor Group's SDV
division, speaks at HMG's developer conference in Seoul, South Korea.
" When we asked the participants, 'how do you tackle
the software and hardware challenges,' the automotive
folks clearly responded with, 'we are going to do sort of
incremental changes the way we have been doing it,' "
Stradvision's next-generation 3D Perception Network, on hand at CES 2024, uses
30% less ARM resource usage, a " boon for the SDV era. "
benefits to individuals (more connections with smart homes) and fleet
operators (e.g., automated diagnostics for predictive maintenance).
Sonatus also used CES 2024 to announce the Sonatus Updater for
SDVs. The Updater is a way for OEMs to manage the variety of overthe-air
(OTA) update content from " a single pane of glass, with predictability
and end-to-end traceability, " the company said.
CES wasn't the only place for recent SDV announcements. Hyundai
Motor Group held its third annual HMG Developer Conference in
November 2023, where the president of HMG's SDV division, Chang
Song, led the call for a " transformation " in SDV development. Song
called SDV technology one that, " can break down time and space while
providing the ultimate freedom of movement to countless people, " and
that future advances will require " developers with a spirit of challenge. "
Software-defined relationships
One thing these SDV announcements prove is that this new technology
is forcing the different cultures of Silicon Valley and the automotive
industry to find ways to work together once again. AlixPartners
asked about this culture clash as it relates to testing in its SDV survey
and found a clear line between the two worlds.
20 February 2024
for safety and cost reasons, Khandelwal told SAE Media.
" Technology players, on the other hand, said, 'you know,
we're going to use AI and high-end tech stacks to drive
the testing and integration aspects.' "
Developing SDV technologies could re-arrange these
dividing lines, but in an unusual way, AlixPartners found.
Almost half (46%) of the tech executives surveyed said
they expect strengthening their company's SDV capabilities
to be done through partnerships with tech companies.
Only 38% of automotive OEM executives said
they expect these partnerships to lead the way, and
another large segment (29%) said collaboration with
suppliers is the business model that will push SDV technology.
When AlixPartners asked those Tier 1 suppliers
directly how they expect to strengthen their SDV capabilities,
a full 65% said it would be in partnership with
the tech companies. In other words, if this survey accurately
predicts the future, OEMs will indeed be working
more than expected with tech companies, they'll just be
doing it with Tier 1 suppliers as well.
Marelli CTO Joachim Fetzer said we can see how
SDVs are already changing the automotive industry.
" Before SDVs, there was a Tier 1 system supplier, the
big animals like Bosch or Denso, Leer, ZF, TRW and all
these, and then the OEM, " he told SAE Media. " This world
is changing as the OEMs tell us 'we don't like the word
Tier 1, we like co-creation partner.' So, the change with
the software-defined vehicle is that both the former Tier 1
and the OEM now create the product by working together
instead of having predefined sets of systems or component
kits, which you can arrange in a certain way. "
AUTOMOTIVE ENGINEERING
CLOCKWISE FROM TOP LEFT: SONATUS; HYUNDAI; STRADVISION
Automotive Engineering - February 2024

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