Automotive Engineering - August 2024 - 20
ROAD READY
the key fob initiates a choreographed
lighting animation " as a greeting, "
Blanski said.
Inside: An enormous LED
The showstopper of the Optiq interior has
to be the 33-inch (838-mm) diagonal
curved LED display with 9K resolution and
the ability to display more than a billion
colors. It is highly customizable in two areas:
the driver-focused area and the infotainment
/ general vehicle controls area.
Gary Mack, the interior design lead,
The 33-inch (838-mm) combined cockpit and infotainment screen, partially shown here, can display
up to 1 billion colors.
the taillights are in Cadillac's signature
vertical orientation. The rear quarter
panel window is a new design that
Blanski called a " planted sail. " It's a dark,
horizontal piece of acoustic glass with an
etched gray design meant to align with
the company's Mondrian crest.
When a driver approaches the Optiq,
said at the briefing that all display surfaces
in the vehicle are angled toward
the driver.
Bryan Nesbitt, executive director of
Cadillac design, said that in addition to
hitting goals for luxury and youthfulness
(the target market is millennials 29
to 39 years old), the goal was to make
the interior feel immersive.
Chief engineer Cockburn said sustainability
and materials innovation were
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Automotive Engineering - August 2024
Table of Contents for the Digital Edition of Automotive Engineering - August 2024
Automotive Engineering - August 2024 - Intro
Automotive Engineering - August 2024 - Sponsor
Automotive Engineering - August 2024 - Cover1
Automotive Engineering - August 2024 - Cover2
Automotive Engineering - August 2024 - 1
Automotive Engineering - August 2024 - 2
Automotive Engineering - August 2024 - 3
Automotive Engineering - August 2024 - 4
Automotive Engineering - August 2024 - 5
Automotive Engineering - August 2024 - 6
Automotive Engineering - August 2024 - 7
Automotive Engineering - August 2024 - 8
Automotive Engineering - August 2024 - 9
Automotive Engineering - August 2024 - 10
Automotive Engineering - August 2024 - 11
Automotive Engineering - August 2024 - 12
Automotive Engineering - August 2024 - 13
Automotive Engineering - August 2024 - 14
Automotive Engineering - August 2024 - 15
Automotive Engineering - August 2024 - 16
Automotive Engineering - August 2024 - 17
Automotive Engineering - August 2024 - 18
Automotive Engineering - August 2024 - 19
Automotive Engineering - August 2024 - 20
Automotive Engineering - August 2024 - 21
Automotive Engineering - August 2024 - 22
Automotive Engineering - August 2024 - 23
Automotive Engineering - August 2024 - 24
Automotive Engineering - August 2024 - 25
Automotive Engineering - August 2024 - 26
Automotive Engineering - August 2024 - 27
Automotive Engineering - August 2024 - 28
Automotive Engineering - August 2024 - 29
Automotive Engineering - August 2024 - 30
Automotive Engineering - August 2024 - 31
Automotive Engineering - August 2024 - 32
Automotive Engineering - August 2024 - Cover3
Automotive Engineering - August 2024 - Cover4
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