Automotive Engineering - August 2024 - 9
TECHNOLOGY REPORT
gain entry. And labels or icons don't
necessarily help things.
Shaw, a member of the SAE committee
on controls and display standards,
said one of the group's goals is to standardize
- as much as possible - across
OEMs. One problem, she said, is that
" OEMs want to have their own design.
You want to get in a car and know it's a
Mercedes or know it's a Ford. You don't
want to be confused between the two.
It should look different. It should feel
different. But can we make these icons
and buttons [more recognizable]? "
Shaw cited cruise-control buttons and
indicators as one example. " All of them
seem to have a speedometer icon, except
for two. And then one of them has
what I call a lollipop. It's actually a traffic
sign. One of them has a car a couple
have arrows. All of these are the button
you use to turn on cruise control,
BlueCruise, Super Cruise, whatever
cruise you're working on, adaptive or
While designers want buttons and icons to be distinctive enough to hint that you're in, for
example, a Mercedes and not a Chevrolet, there is room to communize them to promote universal
understanding of what they mean, said Ford's Susan Shaw, a certified professional ergonomist.
not. And then when you get into the
screen, they all show you something
different. " And then, some of them
mean cruise is on and engaged, and
some indicate the speed that is set.
" They're mostly all different, " she said.
" If you're getting in a rental car, do you
know that the feature is engaged? "
0.05°
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AUTOMOTIVE ENGINEERING
August 2024 9
0.02°
HEADING
1 cm
POSITION
FORD/SUSAN SHAW
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Automotive Engineering - August 2024
Table of Contents for the Digital Edition of Automotive Engineering - August 2024
Automotive Engineering - August 2024 - Intro
Automotive Engineering - August 2024 - Sponsor
Automotive Engineering - August 2024 - Cover1
Automotive Engineering - August 2024 - Cover2
Automotive Engineering - August 2024 - 1
Automotive Engineering - August 2024 - 2
Automotive Engineering - August 2024 - 3
Automotive Engineering - August 2024 - 4
Automotive Engineering - August 2024 - 5
Automotive Engineering - August 2024 - 6
Automotive Engineering - August 2024 - 7
Automotive Engineering - August 2024 - 8
Automotive Engineering - August 2024 - 9
Automotive Engineering - August 2024 - 10
Automotive Engineering - August 2024 - 11
Automotive Engineering - August 2024 - 12
Automotive Engineering - August 2024 - 13
Automotive Engineering - August 2024 - 14
Automotive Engineering - August 2024 - 15
Automotive Engineering - August 2024 - 16
Automotive Engineering - August 2024 - 17
Automotive Engineering - August 2024 - 18
Automotive Engineering - August 2024 - 19
Automotive Engineering - August 2024 - 20
Automotive Engineering - August 2024 - 21
Automotive Engineering - August 2024 - 22
Automotive Engineering - August 2024 - 23
Automotive Engineering - August 2024 - 24
Automotive Engineering - August 2024 - 25
Automotive Engineering - August 2024 - 26
Automotive Engineering - August 2024 - 27
Automotive Engineering - August 2024 - 28
Automotive Engineering - August 2024 - 29
Automotive Engineering - August 2024 - 30
Automotive Engineering - August 2024 - 31
Automotive Engineering - August 2024 - 32
Automotive Engineering - August 2024 - Cover3
Automotive Engineering - August 2024 - Cover4
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