Automotive Engineering - February 2025 - 12

TECHNOLOGY REPORT
CES 2025
Ceres Holographics,
Appotronics team
for windshield-wide
laser HUD
Gentex brought updated versions of its dimmable glass to CES 2025, as well as an improved DMS
built into the rearview mirror.
Transparent display pioneer Ceres
Holographics and laser display company
Appotronics announced on
Tuesday an agreement to combine their
technologies to create transparent
head-up displays (HUDs) for drivers
and passengers.
Each company fills in a key piece of
the supply chain necessary to build
complete systems for vehicle manufacturers.
One such manufacturer, Ford, is
already working with Ceres to produce
windshield-wide displays that feature
separate areas for passengers.
In a news release timed to off-site
demonstrations being held during CES
2025 in Las Vegas, Ceres CEO Andy
Travers said the high-res technology is
ready to be included in next-gen vehicles.
" This combined offering will bring
together proven commercial-ready, automotive-grade
projection and hologram
manufacturing and accelerate the adoption
of advanced transparent display
solutions, " he said.
The partnership leverages Scotlandbased
Ceres' design capability and its
HoloFlekt manufacturing technology
and Texas-based Appotronics' high-performance
Advanced Laser Phosphor
Display (ALPD) projection technology.
The statement said the combined solution
meets size, cost, reliability and
viewability requirements of most OEMs.
In 2021, Ceres said the HoloFlekt film
Gentex's driver-monitoring system uses sensors throughout the cabin, including some mounted in
the rearview mirror.
Gentex also highlighted the next generation
of its HomeLink system, celebrating
30 years of car-to-home automation.
The updated system integrates with
Apple CarPlay and Android Auto, allowing
drivers to control smart home devices
directly from their vehicle interfaces.
OEMs can take Gentex's HomeLink
tech and brand it as their own.
12 February 2025
Compatible with leading brands like
Amazon and Samsung SmartThings, the
new HomeLink enables users to manage
garage doors, lighting systems and other
connected devices. With support for WiFi-enabled
devices, the system reflects a
broader trend of vehicles becoming extensions
of the smart home ecosystem.
Sharon Carty
was best for vertical windshield applications
such as those in industrial applications,
such as delivery vehicles, construction,
and agricultural equipment. But the
product is, well, more flexible now.
Appotronics, which developed ALPD
in 2007, said it developed solutions for
Chinese EV manufacturers and that fastgrowing
market. The technology is more
capable and more affordable than traditional
LED displays, said Meng Han, senior
director of business development
and product marketing of Appotronics'
AUTOMOTIVE ENGINEERING
BOTH IMAGES: STEVE FECHT

Automotive Engineering - February 2025

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Automotive Engineering - February 2025 - INTRO
Automotive Engineering - February 2025 - SPONSOR
Automotive Engineering - February 2025 - CVR1
Automotive Engineering - February 2025 - CVR2
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