TECHNOLOGY REPORT automotive business unit. " With Ceres' technology... we can provide drivers with safer and more intuitive ways to view critical operational information such as speed, navigation and safety alerts without taking their eyes off the road. The display quality, field of view, and transparency that the Ceres' holographic films allow creates new and exciting ways for people to consume content from our systems in vehicles of all types. " The key to the success of HoloFlekt is that it has eliminated the difficulty of producing large-format holographic optical elements (HOEs), which rely on principles of diffraction to generate sharp images. HOEs have been a part of holography since the 1900s. In the system being demonstrated, each area of information to be displayed (driver and passenger) require a separate ALPD projector. Travers said the combined solution is ready for a market that is about to see Ceres' control over the manufacturing process allows a windshield-wide display to have areas that only the driver or passenger can see. a new wave of innovation as OEMs rush to create new experiences. " The competitive landscape has shifted, and automakers are taking on more consumer product-like mindsets in terms of the required pace of innovation and feature π BUILT TO LAST TOOL STORAGE IN STOCK ORDER BY 6 PM FOR SAME DAY SHIPPING COMPLETE CATALOG 1-800-295-5510 uline.com AUTOMOTIVE ENGINEERING February 2025 13 adoption required for success, " he said. Unlike many of today's in-dash displays, use of the new HUD is not affected by a driver or passenger wearing polarized sunglasses. Chris Clonts CEREShttp://info.hotims.com/87813-709