Automotive Engineering - February 2025 - 20

CES 2025:
ALL THE TECH THAT'S
FIT TO PRINT
Sensors installed invisibly behind the
display capture important vital parameters
and other safety-relevant data.
As CES reveals the next generation of ADAS and AV technologies, as well as
in-cabin communications, here's what the landscape looks like as we move into 2025.
by Sharon Carty
S
oftware trends continue to dominate the automotive industry's
collective brainpower, but as OEMS take a moment to
breathe and possibly regroup on self-driving technology,
much of the emerging focus is on what can be done inside
the cabin to keep drivers and their passengers safe, healthy and
entertained.
These trends reveal a shift toward more personalized and seamless
interactions between occupants and their vehicles, with features like
real-time hazard alerts, adaptive comfort settings, and AI-driven navigation
systems leading the charge.
There's still activity happening on the self-driving front, especially
in China, where Tesla has announced it will launch fully self-driving
cars in the first quarter of 2025 (we'll believe it when we see it). But
we didn't expect to hear much from the major OEMs about self-driving
tech at 2025 CES in Las Vegas; none of the major automakers
had a presence, including Hyundai and Mercedes, which had previously
planned to be there.
Here's a look at some recent news that will impact drivers and the
industry alike.
20 February 2025
Bringing back buttons
Like many automakers influenced by Tesla's designs,
Hyundai was once smitten with large touch screens in
its cars. But the company recently told Korea's
JoongAng Daily that it is reintroducing physical buttons
in its vehicles, responding to growing demand for
intuitive and accessible controls. Focus group drivers
have voiced concerns, became stressed out with touch
screens, and raised questions about their usability, especially
while driving. Hyundai's decision follows feedback
that tactile buttons provide a safer and more ergonomic
way to adjust essential features like climate
controls without diverting attention from the road.
This shift aligns with upcoming Euro NCAP standards,
which will require physical controls for certain functions
by 2026 for vehicles to achieve top safety ratings.
Hyundai's refreshed Ioniq 5 already incorporates these
changes, signaling a broader trend within the industry
AUTOMOTIVE ENGINEERING
CONTINENTAL

Automotive Engineering - February 2025

Table of Contents for the Digital Edition of Automotive Engineering - February 2025

Automotive Engineering - February 2025 - INTRO
Automotive Engineering - February 2025 - SPONSOR
Automotive Engineering - February 2025 - CVR1
Automotive Engineering - February 2025 - CVR2
Automotive Engineering - February 2025 - 1
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Automotive Engineering - February 2025 - CVR3
Automotive Engineering - February 2025 - CVR4
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