Automotive Engineering - February 2025 - 9

TECHNOLOGY REPORT
or incapacitating injury, compared to 2%
of all Michigan freeway crashes.
Bosch's cloud-based system tracks
vehicles as they get on or off a highway
and uses anonymized data to tell if a
vehicle is moving with or against traffic.
Bosch's wrong-way alert system does
not require any supplemental hardware
as long as they have SiriusXM installed,
Thomas said at CES. Integration with
SiriusXM Connect will allow Bosch's
technology to only alert people who are
in the line of danger, he said.
" If you're on the road, [and someone is]
traveling towards [you in a] car that's
coming the wrong way, you will get an
announcement audibly and potentially
visually over your radio or over your sound
system that says you have a wrong-way
driver coming towards you, " he said. " It
will also trigger the person that's driving
the car in the wrong direction to say that
they're moving in the wrong direction. "
But alerts are as far as Bosch wants to
Components from
Bosch's motorsport
hybrid system on
display at CES 2025.
Bosch Motorsport is
an exclusive partner
for the hybrid
powertrain in each
LMDh vehicle.
go for now. The technology wasn't developed
to take control of a vehicle going
the wrong way, Thomas said, adding
that there are likely legal restrictions
against this kind of control. Still, Bosch is
" actively working " to bring these wrongway
driver alerts to more vehicles and
smartphones through other collaborations,
Thomas said, adding that Bosch is
not developing this to make money.
" I would give this technology away to
save lives, if it was starting to be used, "
he said.
Software, AI and hydrogen
One thing Bosch's CES announcements
have in common is software. Thomas
said even as the company leans into AI
and more software development - the
company's new slogan is " Coded
#LikeABosch " - he remains a " balanced
guy. "
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AUTOMOTIVE ENGINEERING
February 2025 9
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STEVE FECHT

http://info.hotims.com/87813-707

Automotive Engineering - February 2025

Table of Contents for the Digital Edition of Automotive Engineering - February 2025

Automotive Engineering - February 2025 - INTRO
Automotive Engineering - February 2025 - SPONSOR
Automotive Engineering - February 2025 - CVR1
Automotive Engineering - February 2025 - CVR2
Automotive Engineering - February 2025 - 1
Automotive Engineering - February 2025 - 2
Automotive Engineering - February 2025 - 3
Automotive Engineering - February 2025 - 4
Automotive Engineering - February 2025 - 5
Automotive Engineering - February 2025 - 6
Automotive Engineering - February 2025 - 7
Automotive Engineering - February 2025 - 8
Automotive Engineering - February 2025 - 9
Automotive Engineering - February 2025 - 10
Automotive Engineering - February 2025 - 11
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Automotive Engineering - February 2025 - 13
Automotive Engineering - February 2025 - 14
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Automotive Engineering - February 2025 - CVR3
Automotive Engineering - February 2025 - CVR4
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