CONTENTS FEATURES 12 Advancing HMI Development of ADAS and Active Safety Systems iMotions employs neuroscience and AIpowered analysis tools to enhance the tracking, assessment and design of humanmachine interfaces inside vehicles. 16 Are Today's Sensors Ready for Next-Level Automated Driving? A look at who's doing what when it comes to sensors for an L3 world. 12 Realizing Software-Defined Commercial Vehicles Continental's Georg Fässler, executive chair of the 2024 SAE COMVEC, details efforts to future-proof forthcoming vehicles. TECHNOLOGY REPORT 17 UAE previews autonomous future at DriftX 19 rFpro reveals 'massive, complicated' LA model 21 Navigating the future of AI in the CV industry Q&A 23 Three's not a crowd when it comes to ADAS sensors ON THE COVER Continental and Aurora Innovation, Inc. have a partnership to deliver the first commercially scalable generation of Aurora's flagship integrated hardware and software system, the Aurora Driver. Lessons learned and technologies developed with Aurora for an upcoming SAE L4 automated driving system will benefit Continental's passenger vehicle customers as well. (Image: Continental) ADAS & AUTONOMOUS VEHICLES SPECIAL REPORT DECEMBER 2024 1